Media AM - MoreThan, Maxus, Outdoor Plus, Shortlist Media, Kate Moss

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04th December 2013

Vizeum wins £10m MoreThan media account Aegis Media's Vizeum has won the £10 million media planning and buying business for RSA's insurance brand MoreThan, previously held by Starcom MediaVest Group.     Maxus hires TalkSport's Laura Wade to run partnerships division Maxus has launched Maxus Partnerships, a content and sponsorships division, and hired Laura Wade, the head of digital at UTV's TalkSport and Sport magazine, to run it.     Outdoor Plus expands 'ultra premium' network in London Outdoor Plus is set to launch five digital screens in central London over the next two months in Kensington, Chelsea, Hampstead, Highgate, Muswell Hill, Chiswick and Kew.     In pictures: Shortlist Media's Christmas party 2013 Stylist and Shortlist publisher Shortlist Media took over a circus school in east London last week for its annual Christmas party, known as the Grand Party.     Top 10 social brands: Playboy's Kate Moss cover proves a hit Social media analyst Starcount looks at the world's most popular brands on social media in November.     BlackBerry open letter asserts return to business 'roots' BlackBerry claims in a new open letter that it will return to its "roots" by offering "enterprise grade, end-to-end mobile solutions".     IPA and MAA condemn GSK's bonus requests Advertising industry trade bodies have condemned a bid by the pharma giant GlaxoSmithKline to get its agencies to make "bonus" payments to remain on its roster.     Brands and agencies gear up for Brazil 2014 Major ad deals are being negotiated ahead of the World Cup, with mobile and social media front of mind. By David Benady.     A Smooth takeover? It has been anything but After the latest setback for Global Radio following its purchase of GMG Radio, Maisie McCabe predicts the next step.     The return to sharing and co-operation is one way to take on the tech giants Last week, we lamented the fading of the "web 2.0" dream: the erosion of a data-sharing economy based on feeds and APIs, specifically the demise of LastGraph, which made listening maps based on a feed from Last.fm.     Walker Media becoming part of Publicis Groupe? You couldn't make it up Much has been written already about Publicis Groupe's acquisition of Walker Media this week but, as is so often the way, many of those first drafts will require a rewrite.     Has the Sun+ football move paid off? Is using Premier League highlights as the main selling point the right strategy for The Sun, Mark Banham wonders.     Nguyen utilises shopping habits for eBay ad offering The head of eBay Advertising tells Louise Ridley why the shopping site makes a far more compelling advertising platform than social networks.   Latest blogs   Forget bear and hare and think Daily Mail for efficient sales John Lewis and Sainsbury's ads have clearly captured the imagination, but are they really driving sales efficiently, asks Rosemary Gorman, group ad director at Mail Newspapers.     MEC's Steve Hatch on advertising's best week ever, possibly MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.     IMterview: Brand videos this Christmas a dearth of emotional porn Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.     Non-mobile publishers face search engine peril Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon.     Twitter IPO should be welcomed by the ad industry The long-awaited floatation of Twitter should be a positive step for the advertising industry.

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