| Is the PR industry suffering an identity crisis? | | 17 December 2013, 12:06PM |  In the modern era of reputation management and public relations, incorporating creative, digital and clever online search engine optimisation (SEO) skills have never been more important. However, with the growing expectations of the modern day PR agency, is our industry actually suffering from an identity crisis and dragging its feet too much?
| | | | | | | Mandela's death: Kanye, Obama, Styles and selfies | | 17 December 2013, 11:54AM | | Perhaps the most amazing thing about this history defining event is not the volume of mentions, but the sparks of conversation and sways of influence that we saw. Three of the most influential tweets in the wake of Mandela's death were from Obama, Harry Styles and Kanye West. Both Barack, and Kanye collectively inspired (if that's the right word) over 55 thousand people to tweet in support, or for whatever reason, anger. Both of these tweets were, subjectively, thought provoking quotes from two extremely influential figures - perhaps that's an understatement actually. One extremely influential person, and one man who became the most powerful and influential individual on the planet. Then you have Harry Styles. | | | | Picture perfect: the power of sponsored content on Instagram | | 16 December 2013, 5:13PM |  The introduction of adverts to Instagram comes as little surprise, with ads on the platform having been rumoured since the purchase of Instagram by Facebook in 2012. While there were user concerns surrounding the changes, particularly that adverts would ruin Instagram's creative visual aesthetic, the first ads have been deemed a success.
| | | | | | | A three-step guide to optimizing seasonal marketing | | 16 December 2013, 10:58AM |  The festive season is an annual opportunity for retailers to maximise sales as shoppers scour stores - both online and offline - for gifts. With UK online sales alone anticipated to be worth £10bn in 2013, this shopping season can make or break the entire year's financial performance for many marketers. However, during the Christmas shopping season, consumers behave very differently than they do at other times of the year. So, what do marketers need to do differently with their media and advertising to adapt to the changing behavior of their audience during this critical time? Answering this question can be the difference between success and failure during the shopping season.
| | | | Nike is happy to tolerate indiscretions from its brand ambassadors | | 16 December 2013, 10:43AM |  Nike's approach to its online advertising is frank and clutter-free: and this has largely proved effective over recent years.
For such a sprawling, global company, its online advertising is largely wedded to the twin tenets of eking out maximum value from its brand ambassadors and not shying away from controversy.
| | | | Instagram announcing direct messaging feature | | 13 December 2013, 3:36PM |  Instagram has become one of the hottest properties in social media, with millions of photos being shared on a daily basis.
I’ve been sceptical about the service before, especially when it was purchased by Facebook for $1billion, but the photo sharing and filtering service can now boast 150 million users, a number which is hardly to be sniffed at.Yesterday Instagram announced their latest development, Instagram Direct. This new feature, which is live already, allows users to share a photo with only selected users, whether that be an individual or a group of friends. On their blog, Instagram explain:
| | | | Brands don't just own media - they can create it too | | 13 December 2013, 12:01PM |  It's not news to suggest that brands are now media owners.
In the pre-digital world, advertising was simple - you found a media vehicle that gave you access to your target audience, and bought space alongside their content to promote your brand.
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Radio Stations need to do more to engage with their listeners on Twitter and are failing to make social media pay, using poor content and missing targeting opportunities, according to research by Brandwatch.
Readers of The Wall will be all too aware how important the person in charge of a brand’s social media channels is. Ultimately that person and the accounts they control are that brand’s conduit to the public.
Online video platforms are now the primary source for watching, listening, discovering and sharing music. With one billion unique monthly users, YouTube leads the way, eclipsing Spotify, iTunes, and now even TV and radio.
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