Thursday 19 December 2013

Campaign Daily Fix - DraftFCB buys Inferno, B&Q and Karmarama part ways, Comparethemarket's Christmas day ad, Heinz, Sky

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Latest news
DraftFCB acquires Inferno to run London
by James Swift,
19 December 2013, 01:45PM
DraftFCB acquires Inferno to run London
Interpublic Group-owned DraftFCB has acquired the independent creative agency Inferno in a takeover deal that could value the agency as much as £20 million.
B&Q and Karmarama part ways on £40m ad account
by Maisie McCabe,
19 December 2013, 09:33AM
B&Q and Karmarama part ways on £40m ad account
B&Q and its ad agency Karmarama have parted company by mutual consent, following management changes at the home improvement retailer.
Meerkats welcome baby in Christmas day Comparethemarket.com ad
by James Swift,
19 December 2013, 12:01AM
Meerkats welcome baby in Christmas day Comparethemarket.com ad
Comparethemarket.com will introduce a new character into its long-running Comparethemeerkat.com storyline in a TV ad airing on Christmas Day.
Tourism Ireland creates real-life mural using Facebook images
by Annabelle Collins,
19 December 2013, 08:52AM
Tourism Ireland creates real-life mural using Facebook images
Tourism Island will today unveil an 18-metre mosaic created from images supplied through Facebook, on a wall in Derry-Londonderry to commemorate its role as the City of Culture 2013.
Heinz picks up the November Aerial Award
by Annabelle Collins,
19 December 2013, 09:56AM
Heinz picks up the November Aerial Award
Heinz has won the Radio Advertising Bureau's Aerial Award for November for a radio ad created by Paul Burke, a creative at Abbott Mead Vickers BBDO.
Sky buys Dolphin and takes on Sony sales contract
by Maisie McCabe,
19 December 2013, 11:33AM
Sky buys Dolphin and takes on Sony sales contract
BSkyB has bought the Dolphin TV advertising sales house from Sony Pictures Television (SPT) and picked up the ad sales contracts for Sony's eight UK channels.

Latest Work

Google "zeitgeist" by Adam & Eve/ DDB
19 December 2013, 09:50AM
Google
Google has released a series of ads documenting the most searched-for terms of 2013. The spots, created by Adam Eve/DDB, show themes being typed into the Google search bar such as "new beginnings" and "goodbyes" that are accompanied by images o...
Old Spice "gentleman hunt - Scotland" by Leo Burnett
18 December 2013, 05:00PM
Old Spice
Old Spice takes viewers to Scotland in the second instalment of its "gentleman hunt". Leo Burnett created the online spot in which Isaiah Mustafa, Old Spice s brand spokesman, dons a kilt and discovers the most gentlemanly sport that has "ever graced...
Itaú "the great transformation" by Africa
17 December 2013, 05:00PM
Itaú
The Brazilian bank Ita has released a spot marking its sponsorship of Brazil's national football team and the 2014 World Cup. The ad, created Africa, will air on TV and in cinemas. It shows a giant stadium that spans the entire country sprouting fro...

Also in the news

Tube ad impressions up 5%, according to Route data
by Maisie McCabe,
19 December 2013, 11:36AM
Tube ad impressions up 5%, according to Route data
Route, the out-of-home research body formerly known as Postar, has released more up-to-date data, which shows ad impressions on the London Underground are up by five per cent.
Facebook hires former Apple ad man Scott Trattner for creative director role
by Matthew Chapman,
19 December 2013, 12:38PM
Facebook hires former Apple ad man Scott Trattner for creative director role
Facebook has hired Scott Trattner, who worked on Apple's advertising for nearly 10 years, as its executive creative director.
News UK hit by £100m pre-tax losses for Times and Sun brands
by Arif Durrani,
19 December 2013, 11:20AM
News UK hit by £100m pre-tax losses for Times and Sun brands
News UK, owner of The Times and The Sun newsbrands, has posted £100 million-worth of pre-tax losses for its subsidiaries for the year to 30 June.
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