| Instagram announcing direct messaging feature | | 13 December 2013, 3:36PM |  Instagram has become one of the hottest properties in social media, with millions of photos being shared on a daily basis.
I’ve been sceptical about the service before, especially when it was purchased by Facebook for $1billion, but the photo sharing and filtering service can now boast 150 million users, a number which is hardly to be sniffed at.Yesterday Instagram announced their latest development, Instagram Direct. This new feature, which is live already, allows users to share a photo with only selected users, whether that be an individual or a group of friends. On their blog, Instagram explain:
| | | | Brands don't just own media - they can create it too | | 13 December 2013, 12:01PM |  It's not news to suggest that brands are now media owners.
In the pre-digital world, advertising was simple - you found a media vehicle that gave you access to your target audience, and bought space alongside their content to promote your brand.
| | | | | | | Every company should use Pinterest | | 13 December 2013, 11:04AM |  Pinterest is popular among women, in particular young women. It's a dream to use Pinterest if you're a man. It's the ultimate free research tool that teaches you all you need to know about women. The answer to 'what women want' is finally available and it's called 'Pinterest'.
| | | | | | | Is your brand engaging with commuter commerce? | | 12 December 2013, 2:25PM |  Throughout 2013, I have written a lot about how the rise of smartphones has transformed train travel into a rich opportunity for commuters to steal a march on themselves and power through their 'life laundry' - getting everyday admin out of the way in order to free up time at work and at home for more of what they need and want to do.
| | | | West Jet strikes viral gold with some good old fashioned Christmas magic | | 12 December 2013, 1:00PM | 
Top trending viral ad campaigns: Airport travel can be a pain in the ass at the best of times, but the winter holiday season is notorious for over crowded terminals, delayed flights and weather related cancelations. Well this year, West Jet set out to put the festive fun back into flying for one lucky bunch of travellers!
| | | | The power of a well-crafted image and a great story | | 11 December 2013, 12:57PM |  In this age of big data, the need to communicate complex information quickly, persuasively and accurately is greater than ever. As I discussed in a column for Wired, the days when insights professionals, particularly market researchers, could send their best clients a pile of data tables and a few pages of bullet points are long gone.
| | | | Could Christmas TV ads work just as well online? | | 11 December 2013, 12:34PM |  The annual Christmas TV commercial is an important point in the calendar year for advertisers and consumers alike, but will we ever see the day where one of the big retail brands bypass TV all together and launch their Christmas campaign purely online? Paps Shaikh, European GM, Say Media explores the pros and cons around whether it's possible to create a new tradition in the digital space.
| | | | Understanding the best time to advertise | | 10 December 2013, 1:05PM |  Cyber Monday has been and gone. Early indications will have begun to reveal its winners and losers - retailers and marketers will either be popping champagne corks or looking at what they could have done better to engage customers during this critical sales high in the year. Barclaycard said an average of £312,500 was being spent online every minute on Monday 2nd December, with Amazon UK claiming Monday was its busiest day ever, with 47 orders placed per second throughout the day. So it's no wonder companies time their marketing so carefully around it.
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Online video platforms are now the primary source for watching, listening, discovering and sharing music. With one billion unique monthly users, YouTube leads the way, eclipsing Spotify, iTunes, and now even TV and radio.
This week it 
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