Media AM - MediaCom, ITV, online ads, coding, iCrossing

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10th December 2013

MediaCom appoints Ben Phillips as first global head of mobile MediaCom has hired Ben Phillips, the commercial director from mobile ad platform Adloqi, as its first global head of mobile.     ITV films quick-turnaround ad at Hobbit premiere ITV and PHD will film a fast-turnaround ad at tonight's European premiere of the film 'The Hobbit: The Desolation of Smaug', which will be aired on ITV's channels on the same evening.     Will online ads ruin Christmas as well as UX? There is an interesting debate going on between the advertising industry and those that look into it from the outside about what's best for the consumer.     New year's resolution: learn to code in 2014 Ahead of making your new year's resolutions, Campaign offers a suggestion: 2014 is the year you should learn to code.     ICrossing wins Debenhams SEO pitch Debenhams, the department store, has appointed digital marketing agency iCrossing as its SEO agency.     Financial Times ready for global transformation under Hughes As the FT prepares to launch a single global edition, its deputy chief executive and global commercial chief tells Arif Durrani why the newspaper is as relevant as ever.     So much for an Olympic hangover - 2013 has been another momentous year By any measure, 2013 has failed to meet expectations. Following the once-in-a-lifetime highs of London 2012, this was tipped to be a rather uneventful 12 months.     ZenithOptimedia plots new network with Walker Media Instead of folding its new acquisition into the main network, Publicis Groupe is eyeing expansion, Maisie McCabe writes.     Do not send a corporate Christmas card, and other tips for the festive season This is my last column before the festive season, so here is a handy Future Of Media Christmas Gift Guide. You might like to imagine it as a magazine supplement with lots of cut-out items against a white background, divided into those annoying lifestyle categories such as "dads" and "foodies" and "neighbours with attitude".     Will 2014 see strong growth in media? The latest Group M adspend predictions suggest there may finally be light at the end of the tunnel. By Mark Banham.     Cinema makes a play for brands after digital reboot DCM hopes its £200 million investment in technology will revolutionise cinema advertising. David Benady reports.     My Media Week: Justin Stephenson This week, Justin Stephenson, director of ad sales, A+E Networks UK, pitches, plots and plans, while thinking about exercise.   Latest blogs   The mistaken death of the British High Street The High Street is not dead, it's just changing around the new holy trinity of modern retail - bricks, clicks and touch - says Primesight's commercial director, Chris Forrester.     Forget bear and hare and think Daily Mail for efficient sales John Lewis and Sainsbury's ads have clearly captured the imagination, but are they really driving sales efficiently, asks Rosemary Gorman, group ad director at Mail Newspapers.     MEC's Steve Hatch on advertising's best week ever, possibly MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.     IMterview: Brand videos this Christmas a dearth of emotional porn Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.     Non-mobile publishers face search engine peril Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon.

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