Media PM - Will Ferrell, Justin Stephenson, Vizeum, Shortlist Media, Apple

	View in web browser Add to safe senders list

04th December 2013

FHM makes Ron Burgundy its first male cover star in 20 years Bauer Media is putting Will Ferrell, who plays Ron Burgundy in the Anchor Man movies, on the cover or its January 2014 issue which launches tomorrow (5 December).     My Media Week: Justin Stephenson This week, Justin Stephenson, director of ad sales, A+E Networks UK, pitches, plots and plans, while thinking about exercise.     Vizeum wins £10m MoreThan media account Aegis Media's Vizeum has won the £10 million media planning and buying business for RSA's insurance brand MoreThan, previously held by Starcom MediaVest Group.     In pictures: Shortlist Media's Christmas party 2013 Stylist and Shortlist publisher Shortlist Media took over a circus school in east London last week for its annual Christmas party, known as the Grand Party.     Apple buys social media analytics tool Topsy Labs Apple has acquired social media analytics firm Topsy Labs in a $200m (£122m) deal, according to reports, as part of plans to enhance the brand's ability to target consumers using social networks.     Brands and agencies gear up for Brazil 2014 Major ad deals are being negotiated ahead of the World Cup, with mobile and social media front of mind. By David Benady.     Walker Media becoming part of Publicis Groupe? You couldn't make it up Much has been written already about Publicis Groupe's acquisition of Walker Media this week but, as is so often the way, many of those first drafts will require a rewrite.     The Sun sells page 3 for first time to PlayStation In a media first, PlayStation has taken a double page ad on pages two and three of The Sun today and apologised to the paper's topless model star Rosie, who has been "bumped" to page five.   Latest blogs   Forget bear and hare and think Daily Mail for efficient sales John Lewis and Sainsbury's ads have clearly captured the imagination, but are they really driving sales efficiently, asks Rosemary Gorman, group ad director at Mail Newspapers.     MEC's Steve Hatch on advertising's best week ever, possibly MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.     IMterview: Brand videos this Christmas a dearth of emotional porn Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.     Non-mobile publishers face search engine peril Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon.     Twitter IPO should be welcomed by the ad industry The long-awaited floatation of Twitter should be a positive step for the advertising industry.   Commercial Director , ITN - Independent Television News Competitive, Central London Head of Digital Solutions , ITN - Independent Television News Competitive, Central London Senior Sales Manager (Direct) , News UK Competitive, Glasgow Business Development Manager , Major Players £40000 - £42000 per annum + Benefits, City of London Strategic Insight Director- Top Media Agency , Lipton Fleming £60000.00 per annum, London

Manage Bulletins Unsubscribe