| | | | A three-step guide to optimizing seasonal marketing | | 16 December 2013, 10:58AM |  The festive season is an annual opportunity for retailers to maximise sales as shoppers scour stores - both online and offline - for gifts. With UK online sales alone anticipated to be worth £10bn in 2013, this shopping season can make or break the entire year's financial performance for many marketers. However, during the Christmas shopping season, consumers behave very differently than they do at other times of the year. So, what do marketers need to do differently with their media and advertising to adapt to the changing behavior of their audience during this critical time? Answering this question can be the difference between success and failure during the shopping season.
| | | | Nike is happy to tolerate indiscretions from its brand ambassadors | | 16 December 2013, 10:43AM |  Nike's approach to its online advertising is frank and clutter-free: and this has largely proved effective over recent years.
For such a sprawling, global company, its online advertising is largely wedded to the twin tenets of eking out maximum value from its brand ambassadors and not shying away from controversy.
| | | | Instagram announcing direct messaging feature | | 13 December 2013, 3:36PM |  Instagram has become one of the hottest properties in social media, with millions of photos being shared on a daily basis.
I’ve been sceptical about the service before, especially when it was purchased by Facebook for $1billion, but the photo sharing and filtering service can now boast 150 million users, a number which is hardly to be sniffed at.Yesterday Instagram announced their latest development, Instagram Direct. This new feature, which is live already, allows users to share a photo with only selected users, whether that be an individual or a group of friends. On their blog, Instagram explain:
| | | | Brands don't just own media - they can create it too | | 13 December 2013, 12:01PM |  It's not news to suggest that brands are now media owners.
In the pre-digital world, advertising was simple - you found a media vehicle that gave you access to your target audience, and bought space alongside their content to promote your brand.
| | | | | | | Every company should use Pinterest | | 13 December 2013, 11:04AM |  Pinterest is popular among women, in particular young women. It's a dream to use Pinterest if you're a man. It's the ultimate free research tool that teaches you all you need to know about women. The answer to 'what women want' is finally available and it's called 'Pinterest'.
| | | | | | | Is your brand engaging with commuter commerce? | | 12 December 2013, 2:25PM |  Throughout 2013, I have written a lot about how the rise of smartphones has transformed train travel into a rich opportunity for commuters to steal a march on themselves and power through their 'life laundry' - getting everyday admin out of the way in order to free up time at work and at home for more of what they need and want to do.
| | | | West Jet strikes viral gold with some good old fashioned Christmas magic | | 12 December 2013, 1:00PM | 
Top trending viral ad campaigns: Airport travel can be a pain in the ass at the best of times, but the winter holiday season is notorious for over crowded terminals, delayed flights and weather related cancelations. Well this year, West Jet set out to put the festive fun back into flying for one lucky bunch of travellers!
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Readers of The Wall will be all too aware how important the person in charge of a brand’s social media channels is. Ultimately that person and the accounts they control are that brand’s conduit to the public.
Online video platforms are now the primary source for watching, listening, discovering and sharing music. With one billion unique monthly users, YouTube leads the way, eclipsing Spotify, iTunes, and now even TV and radio.
This week it 
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