Wednesday, 11 December 2013

Digital AM - most-shared social videos, Aesop, Evian, YouTube

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Digital AM

Latest news

Samsung unseats Google to become most-shared social video advertiser
Samsung unseats Google to become most-shared social video advertiser
by Kim Benjamin
10 December 2013, 04:00PM
Social video content created by Samsung attracted more shares this year than any other advertiser, according to new data released today by Unruly.
Aesop buys Story UK to create 50-strong shop
Aesop buys Story UK to create 50-strong shop
by Helen Pye
11 December 2013, 11:35AM
Aesop, the integrated agency, has bought the London arm of the creative agency Story Worldwide with immediate effect.
Evian beats John Lewis and Three to most watched ad on YouTube in 2013
Evian beats John Lewis and Three to most watched ad on YouTube in 2013
by Louise Ridley
11 December 2013, 10:17AM
Evian's "baby & me" film was the most popular video ad of 2013 in the UK, according to YouTube, followed by ads from John Lewis and Three.
Digital Trends: Consumers create marketing opportunities online as they look to unleash their own creativity
Digital Trends: Consumers create marketing opportunities online as they look to unleash their own creativity
by Microsoft
11 December 2013, 08:00AM
Consumers are looking to unleash their creativity online as a Microsoft study has found that a third (33 per cent) of UK respondents said they'd be interested in making their own digital products and services*.
Volvo van Damme spot nears 60 million YouTube views
Volvo van Damme spot nears 60 million YouTube views
by James Swift
11 December 2013, 09:43AM
Volvo Truck's online ad featuring actor Jean-Claude van Damme has been watched nearly 60 million times on YouTube in less than a month. Campaign speaks to the creatives behind the work.

Also in the news
Text 100 hires Ketchum's Lewis Webb as digital director
by Mark Banham, 10 December 2013, 02:25PM
St Mungo's recreates viruses threatening homeless with 'infectious' wrapping paper
by Kim Benjamin, 10 December 2013, 11:41AM
Will online ads ruin Christmas as well as UX?
by Adam Freeman, 10 December 2013, 10:30AM
Saatchi & Saatchi to launch Monthy Python reunion online
by Helen Pye, 10 December 2013, 08:57AM

From the blogs

The Wall

Total Carp
Ian Moore
10 December 2013, 4:24PM
Understanding the best time to advertise
Martin Stockfleth Larsen
10 December 2013, 1:05PM
Tea Pigs brews up a tasty brand
Chris J Reed
10 December 2013, 1:02PM
Big ideas are timeless. It's how they engage consumers that sets them apart
Melissa Dawson
10 December 2013, 12:55PM
Infographic: here's how to get your mobile email marketing to bomb
Polly Becker
10 December 2013, 11:30AM
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