Breaking news from Brand Republic - Unilever, this year's biggest ads, Amazon, JCDecaux, DraftFCB

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Unilever set to cut global marketing headcount by 12% by Alex Brownsell 06 December 2013, 09:03AM Unilever is to slash its global marketing headcount by 12%, in an effort to reduce business costs amid slowing growth in emerging markets. Adwatch 2013: the stories behind this year's biggest ads by Gail Kemp 06 December 2013, 08:00AM What makes an ad particularly memorable or likeable? Gail Kemp looks for clues among the hits of 2013. Campaign Viral Chart: Amazon's drones topple van Damme by Ben Hall 06 December 2013, 09:23AM Amazon, the online retailer, this week released a video announcing it is experimenting using small "drones" to deliver packages directly to customers. The video was shared just shy of 250,000 times this week and knocks Volvo Trucks from first place. Shazam reveals most tagged ads of 2013 by Louise Ridley 06 December 2013, 09:00AM Lily Allen's cover of 'Somewhere Only We Know' from the John Lewis Christmas spot is the most "tagged" song from an ad this year on the music app Shazam. Julie France exits JCDecaux, replaced by Alan Sullivan by Arif Durrani 06 December 2013, 08:51AM Julie France, managing director of out-of-home specialist JCDecaux Airport, is leaving the company after seven years, to be replaced by sales director Alan Sullivan. Argos takes crown for 2013's most-recalled ads by Staff 06 December 2013, 08:45AM Argos' campaign featuring a family of aliens has taken the crown for the UK's most-recalled ads in 2013, beating Aldi and DFS into second and third place. How to improve your career prospects in 2014 by Sherilyn Shackell 06 December 2013, 08:00AM Sherilyn Shackell, founder of The Marketing Academy, suggests some practical steps marketers should take to improve their career prospects in 2014. DraftFCB hires Desclée and abolishes regional roles by Louise Ridley 05 December 2013, 11:45AM DraftFCB is overhauling its global structure and has hired Sebastien Desclée, the former chief executive of Publicis Belgium and sister agency Duval Guillaume Modem, as the president of a new DraftFCB International division. PROMOTION: RETHINK MARKETING Put your marketing in context with the right message at the right time and place The power social media has exerted over the way we communicate and do business is nothing short of a phenomenon. Read on. Also in the news Home Office 'This is abuse' campaign to appeal to teens through Hollyoaks characters by Loulla-Mae Eleftheriou-Smith, 05 December 2013, 12:36PM The Woodland Trust's website wins Plain English Award by Susan Billinge, 05 December 2013, 10:30AM Biggr Picture competition winners announced by Laura Howes, 05 December 2013, 10:00AM From the blogs Why brands should try something different this Christmas Oscar Diele 05 December 2013, 12:31PM Right-brain, left-brain is dead. Long live Bernbachism Campaign Guest 05 December 2013, 11:57AM I'm a Marketer...Get Me Out of Here!: why marketing risks being eaten up Matt Holt 05 December 2013, 11:14AM Amazon goes viral with new flying robot delivery service Chris Quigley 05 December 2013, 10:38AM Latest jobs Account Director - Digital Solutions Recruiter GoodEgg Digital Salary £50-80k + Bonus & Benefits Location Watford, Herts (only 20 mins from Euston) Director of SEO & Content (Media Agency) Recruiter GoodEgg Digital Salary Circa £80k + Bonus and Benefits Location Central London Digital, Web & Marketing Analyst Recruiter Lipton Fleming Salary £40000.00 per annum Location London SENIOR ACCOUNT DIRECTOR - Partnerships agency - Central London - c. £50-60k Recruiter Judi Patton Salary £50-60k Location Central London Broadcast Planning/Buying Account Manager Recruiter Lipton Fleming Salary £35000.00 per annum + benefits Location London Agency Creative Freelance Recruiter - Blue Skies Recruiter Blue Skies Marketing Recruitment Salary £20000 - £35000 per annum, Benefits: Excellent Commision Scheme & Benefits Location Richmond upon Thames Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Customer Experience Is Changing: Are You Leading Or Falling behind? (Webcast) Many organisations are now using new technology and effective engagement... How To Grow Your Sales With Pinterest (Expert Reports) Pinterest has quickly become a popular destination for users looking to ... From Abandonment to Acquisition: 5 Tactics to Decrease Abandonment In Mobile Commerce (Expert Reports) Almost 20 years after the first online retail transaction, the growth cu... How Marketing Is Taking Charge: Leading The Customer Experience (Expert Reports) In the United States alone, roughly $83 billion is lost each year as a r... From our partners How agencies and clients can make interconnected work by Jane Bainbridge 05 December 2013, 09:40AM Our essayists and some big-name brands came together to discuss what interconnection means for agencies and clients. Interconnected 2013 by Suzanne Bidlake 05 December 2013, 09:30AM The democratisation and disintermedi ation of media has brought about a level of interconnectedness that can make the world seem a more perilous place for brands, which now need to side-step clay-footedness at every turn. We used to call it "integr... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2013 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders