Wednesday, 11 December 2013

Campaign Daily Fix - Vodafone axes Yoda, Volvo's van Damme ad nears 60m views, Women's Aid, Ogilvy, O2

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Latest News

Vodafone to drop Yoda from ads next year
by Louise Ridley,
11 December 2013, 09:00AM
Vodafone to drop Yoda from ads next year
Vodafone, the telecoms company, will no longer use the 'Star Wars' character Yoda in its UK advertising from next year.
Volvo van Damme spot nears 60 million YouTube views
by James Swift,
11 December 2013, 09:43AM
Volvo van Damme spot nears 60 million YouTube views
Volvo Truck's online ad featuring actor Jean-Claude van Damme has been watched nearly 60 million times on YouTube in less than a month. Campaign speaks to the creatives behind the work.
Women's Aid to launch football campaign ahead of World Cup
by Helen Pye,
11 December 2013, 09:26AM
Women's Aid to launch football campaign ahead of World Cup
Women's Aid is working with The Minimart to launch its 'Football United Against Domestic Violence' campaign to raise awareness of domestic abuse among football fans ahead of the World Cup.
Ogilvy poaches McDonald's creative director for Unilever role
by Helen Pye,
10 December 2013, 02:00PM
Ogilvy poaches McDonald's creative director for Unilever role
Ogilvy & Mather London has appointed André Laurentino, currently TBWA/London's global creative director for McDonald's, as its global executive creative director for Unilever, including Dove and Hellmann's.
O2 gets 2.5% incremental reach online with new tool
by Louise Ridley,
11 December 2013, 12:28PM
O2 gets 2.5% incremental reach online with new tool
O2 achieved a 2.5 per cent increase in incremental reach online using the recently launched TV Accelerator (TVA) tool from the digital ad network and technology company Collective.
Aesop buys Story UK to create 50-strong shop
by Helen Pye,
11 December 2013, 11:35AM
Aesop buys Story UK to create 50-strong shop
Aesop, the integrated agency, has bought the London arm of the creative agency Story Worldwide with immediate effect.
Kitcatt Nohr Digitas founder Marc Nohr departs for Regus marketing role
by Gemma Charles,
10 December 2013, 12:03PM
Kitcatt Nohr Digitas founder Marc Nohr departs for Regus marketing role
Marc Nohr, chief executive of Kitcatt Nohr Digitas, is leaving the agency he co-founded 12 years ago to take up a senior marketing role at global workplace provider Regus.
Promoted
Digital Trends: Consumers create marketing opportunities online as they look to unleash their own creativity
by Microsoft,
11 December 2013, 08:00AM
Digital Trends: Consumers create marketing opportunities online as they look to unleash their own creativity
Consumers are looking to unleash their creativity online as a Microsoft study has found that a third (33 per cent) of UK respondents said they'd be interested in making their own digital products and services*.

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Latest Work

Withings "beautiful naked stop motion" by Man & Hatchet
11 December 2013, 10:50AM
Withings
The health electronics company Withings has attempted to raise its profile by releasing an online ad in which naked flesh abounds. The London agency Man Hatchet created the spot, which will be hosted YouTube and tells the story of an out-of-shape m...
Home Office and Channel 4 "this is abuse" by Lime Pictures and Sassy
10 December 2013, 03:49PM
Home Office and Channel 4
The Home Office has teamed up with the Channel 4 soap Hollyoaks as part of the Government's campaign against domestic abuse. The 30-second ad was created by Lime Pictures and Sassy, and is the first of two that will run across the Channel 4 portfol...
Aldi "Champagne" by McCann Manchester
10 December 2013, 03:01PM
Aldi
Aldi has released a humorous TV ad, promoting its own-brand Champagne ahead of Christmas. McCann Manchester created the spot, which shows a male model posing next to bottles of Mo t Chandon and Aldi Champagne. The model begins to talk in an unnatur...

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