Media AM - The X Factor, Amazon, Goodstuff, media agencies, Jeff Dodds

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02nd December 2013

The X Factor hit by transmission problems as peak falls to 9m 'The X Factor' had a peak audience of nine million last night despite transmission problems in the northern and central regions.     Amazon plans 30-minute delivery by drones with Prime Air service Amazon has revealed plans to begin delivering customer orders within 30 minutes by unmanned, miniature drone-style aircraft.     Goodstuff wins £4m Soreen account Goodstuff Communications has been awarded the media planning and buying account for the malt loaf brand Soreen.     Media agencies: do not not forget how you got here Media agencies were born not too long ago out from a breakdown in communication, today's agencies are warned not to make the same mistake with clients by industry stalwart, Brian Jacobs.     Virgin Media's exiting Jeff Dodds on his career crossroads The former Virgin Media chief marketing officer, now executive consultant, on Virgin's integration with Liberty Global and making the leap from CMO to the boardroom.     Steve Auckland becomes MD of Metro for second time Steve Auckland has been appointed managing director of Metro and will join the business on 10 December.     Forget bear and hare and think Daily Mail for efficient sales John Lewis and Sainsbury's ads have clearly captured the imagination, but are they really driving sales efficiently, asks Rosemary Gorman, group ad director at Mail Newspapers.     Mark Middlemas to leave IPG UM after 15 years Mark Middlemas, the director of marketing and business development at IPG's Mediabrands, is set to leave the agency group after 15 years for a new communications role at media data specialist Radium One.     Nguyen utilises shopping habits for eBay ad offering The head of eBay Advertising tells Louise Ridley why the shopping site makes a far more compelling advertising platform than social networks.     A Smooth takeover? It has been anything but After the latest setback for Global Radio following its purchase of GMG Radio, Maisie McCabe predicts the next step.     Has the Sun+ football move paid off? Is using Premier League highlights as the main selling point the right strategy for The Sun, Mark Banham wonders.     Walker Media becoming part of Publicis Groupe? You couldn't make it up Much has been written already about Publicis Groupe's acquisition of Walker Media this week but, as is so often the way, many of those first drafts will require a rewrite.     The return to sharing and co-operation is one way to take on the tech giants Last week, we lamented the fading of the "web 2.0" dream: the erosion of a data-sharing economy based on feeds and APIs, specifically the demise of LastGraph, which made listening maps based on a feed from Last.fm.     Brands and agencies gear up for Brazil 2014 Major ad deals are being negotiated ahead of the World Cup, with mobile and social media front of mind. By David Benady.   Latest blogs   MEC's Steve Hatch on advertising's best week ever, possibly MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.     IMterview: Brand videos this Christmas a dearth of emotional porn Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.     Non-mobile publishers face search engine peril Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon.     Twitter IPO should be welcomed by the ad industry The long-awaited floatation of Twitter should be a positive step for the advertising industry.     News Corp's drawbridge mentality locks in value, but there's another way News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.

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