Tuesday 17 December 2013

Digital AM - Beyonce, Burberry, Apple, Dixons, Iris Worldwide

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Digital AM

Latest news

Beyoncé album smashes iTunes record after dropping 'boring' marketing build up
Beyoncé album smashes iTunes record after dropping 'boring' marketing build up
by Matthew Chapman
17 December 2013, 09:12AM
Beyoncé's new album has become the fastest selling album on iTunes after selling 828,773 albums in its first three days, without using a traditional marketing campaign.
Burberry creates digitally enhanced beauty store
Burberry creates digitally enhanced beauty store
by Loulla-Mae Eleftheriou-Smith
17 December 2013, 10:10AM
Burberry has opened The Burberry Beauty Box, a new retail concept housed in Covent Garden that uses personalised physical and digital experiences.
Solitary teen makes family cry with home-made iPhone film
Solitary teen makes family cry with home-made iPhone film
by Loulla-Mae Eleftheriou-Smith
17 December 2013, 11:35AM
A solitary teenager, corralled by his family for appearing to spend too much time on his phone, wows his family on Christmas day with an emotional outpouring recorded and edited on his iPhone 5.
Digital display ad market unites to stamp out ad misplacement
Digital display ad market unites to stamp out ad misplacement
by Matthew Chapman
17 December 2013, 08:46AM
All the representatives of the UK's digital display advertising market have joined forces to set up a good practice guide in an attempt to prevent ads being placed next to inappropriate content.
Iris Worldwide promotes Sam Noble to CSO
Iris Worldwide promotes Sam Noble to CSO
by Annabelle Collins
17 December 2013, 09:52AM
Iris Worldwide, the integrated agency, has appointed Sam Noble, its global head of planning, as its first chief strategy officer.
Dixons records five-fold increase in profits on back of service push
Dixons records five-fold increase in profits on back of service push
by Matthew Chapman
17 December 2013, 09:09AM
Dixons Retail, the owner of the Currys and PC World brands, has posted a five-fold increase in underlying profits in the UK and Ireland, with profits hitting £31.4m for the six months to 31 October.

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Also in the news

EE's Spencer McHugh: In 2014 mobile marketing will no longer be an afterthought
by Spencer McHugh, 17 December 2013, 08:00AM
Airbnb transforms homes into bird houses in debut campaign
by Loulla-Mae Eleftheriou-Smith, 16 December 2013, 03:30PM
MSLGroup London appoints head of digital and social
by Jonathan Tilley, 17 December 2013, 10:31AM
Jobsite spoofs farcical behaviour of The Apprentice candidates
by Matthew Chapman, 16 December 2013, 12:00PM
Brands must adapt as consumers beat a tech retreat
by Chris Worrell, insight director, OMD UK, 17 December 2013, 10:45AM

From the blogs

The Wall

Infographic: UK radio stations are failing to reap the benefits of Twitter
Susan Billinge
17 December 2013, 11:09AM
PLUS CA CHANGE
Dave Trott
17 December 2013, 9:15AM
Picture perfect: the power of sponsored content on Instagram
Ipsos MediaCT
16 December 2013, 5:13PM
The funniest ads of 2013
Campaign Guest
16 December 2013, 3:42PM
Pub fires head chef - too bad he runs their Twitter account
Charlotte Henry
16 December 2013, 11:59AM
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