Tuesday, 5 October 2010

Breaking news from Brand Republic - the Big Society, online adspend, The X Factor, Tesco, Unilever, Conde Nast, Twitter, Absolute Radio, Jazz FM

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Asda and Cadbury back PM's 'Big society' policy promise
Asda and Cadbury back PM's 'Big society' policy promise
by Gemma Charles
05 October 2010, 08:00AM
Prime minister David Cameron has secured Asda and Cadbury as the first brands to support his Big Society initiative to help people take control of their communities.
FMCG brands increase online ad expenditure
FMCG brands increase online ad expenditure
by Sarah Shearman
05 October 2010, 08:00AM
FMCG companies significantly increased their online adspend in the first half of 2010, accounting for £240m of the £2bn spent on the medium between January and June.
X Factor complaints flood social networking sites
X Factor complaints flood social networking sites
by Mark Banham
05 October 2010, 09:56AM
Viewers of 'The X Factor' have flooded social networking sites to demand the reinstatement of contestant Gamu Nhengu, who sensationally failed to make the final 12 in the ITV1 primetime singing competition over the weekend.
Tesco to introduce scan-as-you-shop technology
Tesco to introduce scan-as-you-shop technology
by Daniel Farey-Jones
05 October 2010, 09:37AM
Tesco, which today revealed profits of £1.6m, is planning to move automated payment on from the self-service checkout with a handheld device that allows consumers to scan items as they shop.
Unilever adds global marketing roles
Unilever adds global marketing roles
by Loulla-Mae Eleftheriou-Smith
05 October 2010, 08:00AM
Unilever is boosting its global marketing team in an effort to improve the return from its £4.7bn annual spend.
Condé Nast suffers brunt of 2009 recession
Condé Nast suffers brunt of 2009 recession
by Katherine Levy
05 October 2010, 09:38AM
Vogue publisher Condé Nast has suffered in the recession with a year-on-year drop in pre-tax profit of £14.5m in 2009, according to its latest financial results.
Twitter chief executive Williams steps down
Twitter chief executive Williams steps down
by Sarah Shearman
05 October 2010, 09:14AM
Twitter co-founder Evan Williams has stepped down as chief executive to focus on product strategy, as the micro-blogging site sets its sights on revenue generation.
Absolute Radio optimistic despite revenues falling by a third
Absolute Radio optimistic despite revenues falling by a third
by Maisie McCabe
05 October 2010, 08:00AM
Absolute Radio has posted a 32.7% drop in revenue and a 62% hike in pre-tax losses for the 12 months to 31 December 2009, as the impact of the UK advertising recession made its mark on its annual report today (5 October).
Jazz FM brings ad sales in-house
Jazz FM brings ad sales in-house
by Maisie McCabe
05 October 2010, 08:00AM
Digital radio station Jazz FM has brought its sales operation in-house, and terminated its relationship with First Radio Sales, on the eve of its second birthday as a digital-only station.
Adland

The UK's biggest advertising, media and digital agencies, mapped.

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Intelligence
Britain's love affair with mobile phones
Britain's love affair with mobile phones
by Russell Budden
05 October 2010, 08:30AM
Kantar Media's TGI survey looks at the figures behind the British love affair with mobile phones, revealing a massive increase in penetration and a demographic breakdown of heavy texters.
Media's most trusted brands
Media's most trusted brands
by Richard Morris
04 October 2010, 08:30AM
Carat's CCS survey reveals the most trusted brands among traditional and new media, and emphasises the need for them to keep proving themselves in a rapidly changing landscape.
Think BR

IAB chief executive Guy Phillipson on the latest online adspend figures.

Read the article



 

Also in the news
NatMag returns to profit despite 14% revenue drop
by Katherine Levy, 04 October 2010, 03:15PM
ActionAid in hunt for digital agency
by Daniel Farey-Jones, 04 October 2010, 02:25PM
IPC sells Web User to Dennis Publishing
by Katherine Levy, 04 October 2010, 01:24PM
Top Gear's James May to front London Pride campaign
by Mark Banham, 04 October 2010, 11:53AM
Gillette adopts Twitter for beard campaign
by Sara Kimberley, 04 October 2010, 02:50PM
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1 comment:

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