Thursday, 7 October 2010

Breaking news from Brand Republic - COI ads, Yahoo!, X Factor, Sony, Facebook, Samsung, Discovery, Eurostar

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Government plots COI ads on BBC
Government plots COI ads on BBC
by Our Parliamentary Correspondent
07 October 2010, 08:00AM
The Coalition Government has floated the idea of asking the BBC to run some of its advertising campaigns free of charge in its latest attempt to cut Whitehall adspend.
Yahoo! calls pitch for football campaign
Yahoo! calls pitch for football campaign
by Anne Cassidy
07 October 2010, 08:00AM
Yahoo! is looking for an agency to handle UK advertising activity around its association with football, including its recent deal to show Premier League highlights.
Iceland partners with News of the World for X Factor pull-out
Iceland partners with News of the World for X Factor pull-out
by Katherine Levy
07 October 2010, 08:48AM
The News of The World is launching a weekly 'X Factor' supplement in a bid to tap into the public's insatiable appetite for the hit show.
Sony picks Grey for worldwide Bravia brief
Sony picks Grey for worldwide Bravia brief
by Anne Cassidy
07 October 2010, 08:00AM
Sony has appointed Grey to handle its 2011 global brand campaign for its Bravia TV range after a pitch against other networks.
Facebook on offensive over continuing privacy concerns
Facebook on offensive over continuing privacy concerns
by Sarah Shearman
07 October 2010, 09:05AM
Facebook is giving users the ability to download all of the personal information they have posted to the site and see how it is being used by individual applications in a move to address privacy issues plaguing the social networking site.
CHI lands Samsung global mobile task
CHI lands Samsung global mobile task
by Matt Williams
07 October 2010, 08:00AM
Samsung has appointed CHI & Partners to handle the global advertising account for its mobile division.
Discovery to launch dedicated history channel
Discovery to launch dedicated history channel
by Maisie McCabe
07 October 2010, 09:03AM
Discovery Networks UK, the pay-TV channel, is launching a dedicated history channel called Discovery History, which will be supported by a multimedia ad campaign
Eurostar kicks off £4m media review
Eurostar kicks off £4m media review
by Katherine Levy
07 October 2010, 08:00AM
Eurostar is gearing up for a review of its £4 million media planning and buying business.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated with top 10 regional agencies.

View the map
Intelligence
Using mobile for successful and innovative comms planning
Using mobile for successful and innovative comms planning
by UM London
06 October 2010, 08:30AM
Research from UM London shows that consumers are using their handsets to keep entertained and informed, while brands - particularly through the use of apps - have a great opportunity for direct engagement.
Media's most trusted brands
Media's most trusted brands
by Richard Morris
04 October 2010, 08:30AM
Carat's CCS survey reveals the most trusted brands among traditional and new media, and emphasises the need for them to keep proving themselves in a rapidly changing landscape.
Think BR

The Olympics are coming... so sling yer 'ook. New regulations will lock down London for marketers in 2012. Are you prepared?

Read the article



Also in the news
Nationwide axes sponsorship team
by John Reynolds, 06 October 2010, 12:30PM
Sky/IAB research ranks online video ad formats by recall
by Maisie McCabe, 06 October 2010, 04:10PM
News Corp prepares to launch digital news aggregation platform
by Arif Durrani, 06 October 2010, 10:38AM
IPC sells four more titles to Kelsey Publishing
by Katherine Levy, 06 October 2010, 05:20PM
First Direct deepens online engagement
by Sarah Shearman, 06 October 2010, 04:14PM
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