Tuesday, 5 October 2010

Digital AM - Online adspend figures, Google TV, X Factor, Twitter, IAB, plus The Wall > learning from H&M

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FMCG brands increase online ad expenditure
FMCG brands increase online ad expenditure
by Sarah Shearman
05 October 2010, 08:00AM
FMCG companies significantly increased their online adspend in the first half of 2010, accounting for £240m of the £2bn spent on the medium between January and June.
Google unveils TV and app partners
Google unveils TV and app partners
by Sarah Shearman
05 October 2010, 11:30AM
Google has announced partnerships with a number of media companies in the US, including NBC Universal, HBO and Turner Broadcasting, to provide content and apps for the Google TV service.
X Factor complaints flood social networking sites
X Factor complaints flood social networking sites
by Mark Banham
05 October 2010, 09:56AM
Viewers of 'The X Factor' have flooded social networking sites to demand the reinstatement of contestant Gamu Nhengu, who sensationally failed to make the final 12 in the ITV1 primetime singing competition over the weekend.
Twitter chief executive Williams steps down
Twitter chief executive Williams steps down
by Sarah Shearman
05 October 2010, 09:14AM
Twitter co-founder Evan Williams has stepped down as chief executive to focus on product strategy, as the micro-blogging site sets its sights on revenue generation.
Think BR: Hard work and education pays in online adspend figures
Think BR: Hard work and education pays in online adspend figures
by Guy Phillipson
05 October 2010, 08:45AM
The latest IAB adspend report points to a potential £4bn year for online and there remains plenty of room for growth, writes Guy Phillipson, chief executive of the IAB.
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