Tuesday, 5 October 2010

Marketing Daily - IAB report, Unilever, AOL, Costa Coffee, and First Direct

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Breaking news from Marketing
 
Breaking news from Marketing October 2010
 
Latest News
 
FMCG brands increase online ad expenditure
Sarah Shearman,
05 October 2010
 

FMCG companies significantly increased their online adspend in the first half of...
Old Spice: FMCG brand engages YouTube in recent digital push
 
 
Unilever adds global marketing roles
Loulla-Mae Eleftheriou-Smith,
05 October 2010
 

Unilever is boosting its global marketing team in an effort to improve...
Unilever: expands global marketing team
 
 
AOL ads back digital content strategy
Sarah Shearman,
05 October 2010
 

AOL UK is launching a campaign to promote its new positioning as...
AOL
 
 
Costa Coffee launches debut TV ad campaign
John Reynolds,
05 October 2010
 

Costa Coffee is ramping up its marketing battle with rival Starbucks by...
Costa Coffee
 
 
First Direct marks 21st anniversary with TV ad
Alex Brownsell,
05 October 2010
 

First Direct is rolling out a TV campaign to mark its 21st...
First Direct
 
 
Carlsberg and Sky join for on-pack promotion
Alex Brownsell,
05 October 2010
 

Carlsberg has partnered with Sky to launch an off-trade promotion offering consumers...
Carlsberg: partners Sky for on-pack promotion
 
 
 
Also in the News
 
Tesco to introduce scan-as-you-shop technology
Daniel Farey-Jones,
05 October 2010
 
VisitBritain partners BA for tourism campaign
Alex Brownsell,
05 October 2010
 
John Lewis launches mobile site
Loulla-Mae Eleftheriou-Smith,
05 October 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
'That radio station looks like it was put in by an Indian'
Jeremy Lee
 

More losses at Absolute Radio, the Times of India-owned station formerly known as Virgin Radio.   The headlines make pretty...
 
 
Diversity of advertiser solutions means online offers something for everyone
Tim Elkington
 

Online advertising in the UK continues to grow, this time to just under £2 billion for the first half of...
 
 
If Google are buying it................
Ivan Clark
 

When the most digital of all digital giants starts spending their own advertising budgets on digital Out-of-Home advertising you've...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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