Monday, 4 October 2010

Marketing Daily - Wayne Rooney, Aviva, Nintendo, Cadbury and BT

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Breaking news from Marketing
 
Breaking news from Marketing October 2010
 
Latest News
 
Coca-Cola axes Rooney campaign following prostitute allegations
Mark Banham,
04 October 2010
 

Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and...

Coca Cola: axes Rooney campaign following red-top allegations
 
 
Helen Mirren and JLS to front Nintendo Christmas campaign
Katherine Levy,
04 October 2010
 

Nintendo has revealed the extensive line-up of celebrities who will feature in...

Nintendo: JLS among stars featured in pre-Christmas campaign
 
 
Aviva campaign offers customers five minutes of fame
Sara Kimberley,
04 October 2010
 

Aviva is offering customers five minutes of fame by projecting their pictures...

Aviva: campaign to project customers' pictures on buildings
 
 
Premier Foods 'open-minded' as approaches made for Quorn brand
John Reynolds,
04 October 2010
 

Premier Foods, the owner of Hovis, Branston and Mr Kipling, is to...

Premier Foods: set to offload its meat-free division
 
 
Cadbury's new café to open doors in two weeks
John Reynolds,
04 October 2010
 

The first of 50 Cadbury's-branded high street cafés will open in the...

Cadbury's cafes: debut opening at Bluewater shopping centre
 
 
BT seeks super-fast broadband sign-ups
Daniel Farey-Jones,
04 October 2010
 

BT has launched a three month campaign that encourages the nation to...

BT: rolls out Infinity campaign
 
 
 
Also in the News
 
Penfolds and Wolf Blass wines marketer departs
Gemma Charles,
04 October 2010
 
Faithless teams up with Shazam for album and tour launch
Mark Banham,
04 October 2010
 
Google launches multimedia ad campaign 'Watch this Space'
Arif Durrani,
04 October 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
The Human Touch
Chris J Reed
 

Brands often ask me how do we choose potential brand partners. The answer is not by a computer. There are...

 
 
Cry God for Harry, England and James May
Jeremy Lee
 

London Pride has only been a sporadic television advertiser since its debut in 1997.   Given that the brand's owner,...

 
 
Age of stupid â€" greens blow up school kids in ad to sell climate change.
Chris Arnold
 

The recent 10:10 climate change campaign (founded by Age of Stupid director Franny Armstrong) has scored an own goal with...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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