Wednesday, 4 May 2011

Campaign Daily Fix - O2, VW, WPP, Adspend forecast, Sainsbury's

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Campaign Daily Fix
 
04 May 2011  
Latest News
O2 ad: ASA cleared it over complaints
O2 cleared to run 'scary' ad
Ed Owen, 04 May 2011

A TV ad for O2 has been cleared for broadcast by the Advertising Standards Authority following complaints from eight viewers that it was frightening for children, and another three that...

 
VW's 'Darth Vader' ad: UK launch
VW launches Super Bowl ad sensation 'Darth Vader' in UK
Sara Kimberley, 04 May 2011

Volkswagen is launching its popular Darth Vader Super Bowl ad in the UK today to promote its 2012 Passat.

 
Dove Men ad: Unilever brand
WPP and IMG launch global licensing unit
Daniel Farey-Jones, 04 May 2011

WPP and IMG, the sports and entertainment company, are joining forces to launch a new unit aimed at providing licensing opportunities for the advertising giant's roster of clients.

 
Warc forecasts lift in global adspend in 2011
Warc raises global adspend forecasts for 2011
Arif Durrani, 04 May 2011

Advertising markets around the world continue to rebound strongly in 2011, despite unrest in the Middle East and the impact of the devastating earthquake in Japan, according to the latest...

 
Sainsbury's: promising to feed a family of four for a week for £50
Sainsbury's launches £10m push behind "£50-a-week" offer
Sarah Shearman, 04 May 2011

Sainsbury's is launching a £10m campaign to introduce a major new marketing initiative promising to show how to feed a family of four for £50 a week.

 
 
Also in the News
Spotify targets iTunes with iPod upgrade and download store
Sarah Shearman, 04 May 2011
PPA 2011: Raising the paywall higher is aim for Property Week
Daniel Farey-Jones, 04 May 2011
PPA 2011: McIlheney pledges 'relevance and focus'
Daniel Farey-Jones, 04 May 2011
 
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Latest Work
Jammie Dodgers 'Toffee Dodgers' by VCCP
Jammie Dodgers 'Toffee Dodgers' by VCCP
03 May 2011

Jammie Dodgers has launched a new TV campaign to launch Toffee Dodgers, its new flavour.

 
Nike Golf 'the arrival' by Wieden + Kennedy Portland
Nike Golf 'the arrival' by Wieden + Kennedy Portland
03 May 2011

Nike Golf has launched its 20XI product line with a new campaign

 
More Work
 
Blogs
Latest Blog Entries
ITV eyes Britain's Got Talent replacements
Jeremy Lee

ITV has once again paired with Simon Cowell for its latest light entertainment hit. This time, however, it has been...

The trick of confidence
Steve Henry

I love this industry. On one hand, it's the most trivial thing in the world, creating stuff which people would...

WHAT MAKES US TURN OFF OUR BRAINS?
Dave Trott

One of my favourite TED talks is by Jill Bolte Taylor. She is neuroanatomist, a specialised form of brain researcher....

Albion West Coast’s start-up diary: Peanuts and Crackerjacks
Glyn Britton

It's baseball season again here in America.   Our home team is the Los Angeles Dodgers. Since some of us...

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Planner at Integrated agency , Emma & Rachael & You ££60 - £75k plus benefits,
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