Marketing Daily - Sainsbury's backs latest 'Feed the family' campaign with £10m push; plus Apple, Change4Life, Bacardi and David Beckham

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing May 2011   Latest News   Sainsbury's launches £10m push behind "£50-a-week" offer Sarah Shearman, 04 May 2011   Sainsbury's is launching a £10m campaign to introduce a major new marketing...     Apple EMEA marketing boss Simon Thompson departs Andrew McCormick, 04 May 2011   Simon Thompson, one of Apple's top European marketers, has left the technology...     Government relaxes Change4Life in-store marketing rules Gemma Charles, 04 May 2011   Supermarkets and food brands have the green light to exploit the Change4Life...     Beckham to front Samsung Olympic sponsorship Ed Owen, 04 May 2011   Samsung has signed David Beckham as the face of its sponsorship of...     Superdrug targets rival Boots with Beauty Card marketing push Nicola Clark, 04 May 2011   Superdrug is looking to increase pressure on rival retailer Boots with a...     Bacardi "caveman" ads push sociability of drinkers Gemma Charles, 04 May 2011   Bacardi is rolling out a £20m campaign to focus on the sociability...     Wembley Stadium ads ask for fans' "greatest event" John Reynolds, 04 May 2011   Wembley Stadium is to launch its biggest advertising campaign since reopening in...       Also in the News   Warm weather boosts Next Ed Owen, 04 May 2011   Kraft confectionery brands to tour the UK John Reynolds, 04 May 2011   Co-op partners O2 for location-based ad campaign Ed Owen, 03 May 2011       Blogs & Forums   Latest Blog Entries   Ikea: undercover music marketing Giles Fitzgerald   The furniture retailer has created some interesting promotions of late, from releasing cats across its store to utilsing stand...     ITV eyes Britain's Got Talent replacements Jeremy Lee   ITV has once again paired with Simon Cowell for its latest light entertainment hit. This time, however, it has been...     There now follows a political broadcast... Lolly and Nat   ...for interested kittehs. Without wishing to start a political debate, I wanted to share this brilliant film for confused...             Whitepapers     Manager, Brand & Communications, Rio Tinto Negotiable, Paddington - London Senior Account Manager - London, Dynamic New Alliances £30K - £38K, Central London Senior Brand Manager, Jarlett de Grouchy £46000 - £52000 per annum + car + bonus, Berkshire Senior Manager - Product Marketing, Badenoch & Clark £80000 - £100000 per annum + excellent benefits package, London Marketing & PR Executive, Fabric Excellent, Windsor Acquisition Marketing Manager, GIM Recruitment £45k + Benefits (incl. Subsidised Gym, Life Assurance etc.), London New Business Key Account Manager, Direct Recruitment £80 - 100K OTE, London Client Services Director, Michael Page Marketing £40000 to £60000 per annum, Oxford Account Director, Michael Page Marketing £40000 to £45000 per annum, West End Senior Account Director, Michael Page Marketing £35000 to £50000 per annum, Manchester     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2011 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ►  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ►  May (143) ►  April (122) ►  March (142) ►  February (143) ►  January (141) ▼  2011 (1811) ►  December (101) ►  November (169) ►  October (160) ►  September (158) ►  August (154) ►  July (159) ►  June (166) ▼  May (147) Digital PM - Champions League, Man City, Conde Nas... Media PM - Britain's Got Talent, Conde Nast, More ... Marketing jobs from - Google, Argos, Vodafone... Campaign Daily Fix - Brand Republic, Cadbury, Cham... Marketing Daily - Mastercard hires Trueman for top... Digital AM - Coca-Cola/Yahoo, Quidco, EBay, Brand ... Media AM - Champions League TV ratings, X Factor, ... Breaking news from Brand Republic - Uefa Champions... Digital PM - SeeSaw, B&Q, Sony Ericsson, Struq Media PM - SeeSaw to close, Out and About, Clear C... Global Bulletin from Brand Republic - Saab, TBWA, ... Campaign Daily Fix - Renault, Rapier, Engine Group... Digital AM - Paypal, Alfa Romeo, Edelman, Apple, G... Media AM - UKTV and Channel 4, Media Bitch’s Diary... Breaking news from Brand Republic - Renault, Googl... Media PM - ABCe results, Tesco, Ian McCulloch, Med... Digital PM - CHI, Toyota, ABCe, Sony, Porsche, Bar... Campaign Daily Fix - Ladbrokes, Saab, Naked, RAC, ... DM Bulletin from Brand Republic - RAC, BzzAgent, I... Digital AM - Facebook, Dr Pepper, Got Milk?, Twitt... Media AM - X Factor, Carat, Drum, Maurice Levy, As... Breaking news from Brand Republic - Saab, Steve Ga... Digital PM - Sport magazine, Clintons, Holy Moly, ... Media PM - Sorrell and Obama, Sport iPad app, Digi... Marketing Daily - Vettel signs as Infiniti's ambas... Campaign Daily Fix - Audi, Yahoo, Specsavers, WPP,... Digital AM - ICO/Cookie law, John Frieda, Foster's... Media AM - BBC Worldwide, Yahoo, digital regulatio... Breaking news from Brand Republic - Audi, Specsave... Digital PM - Hill and Knowlton, C4, Dunhumby, Euro... Media PM - M2M replaces Thomson, Media Week Awards... Campaign Daily Fix - ISBA, Addiction London, Chiva... Marketing Daily - Johnson & Johnson restructures m... Digital AM - Google/P&G, London 2012, ISBA, plus T... Media AM - M2M founder leaves, My Media Week, Meco... Breaking news from Brand Republic - Johnson & John... Media PM - Media Week Awards, Gary Knight, Olympic... Digital PM - La Senza, X-Men, CNBC, Engine/Westwood Marketing Daily - Branding experts question Morris... Campaign Daily Fix - WCRS&co, Engine Group, Pilsne... Digital AM - London 2012, Twitter, Foster's, Pilsn... Marketing jobs from - Nintendo, Electronic Arts, B... Media AM - Twitter, Playboy, Anchor, Paper Round Breaking news from Brand Republic - Twitter, Morri... Digital PM - Future, LBi, Absolute Radio, mobile n... Media PM - Future, Media Bitch's Diary, Out and Ab... Marketing Daily - What digital marketers can learn... Global Bulletin from Brand Republic - Nivea, Googl... Campaign Daily Fix - Nivea, Bollinger, VW, Tourism... Digital AM - Tourism Ireland, Google's social sear... Media AM - Future, Grand Visual, LinkedIn, Paper R... Breaking news from Brand Republic - Nivea, Waterst... Media PM - Google, Stella Artois, Ginsters, Gravit... Digital PM - LinkedIn, VivaKi, Google, Hargreaves,... DM Bulletin from Brand Republic - Gyro, Phil Winte... Marketing Daily - TUI to use brands to plug pensio... Digital AM - BBC digital review, Bailey's, Timberl... Media AM - Stuart Bowden back at MEC, Google, Mull... Campaign Daily Fix - BETC, Muller, Gravity Road, K... Breaking news from Brand Republic - BBC, BETC, Web... Digital PM - Nielsen, Nectar, LBi, Gransnet, Mail ... Media PM - JCDecaux, Andy Barnes, Nielsen, Initiat... Campaign Daily Fix - Sir John Hegarty, Quorn, LBi,... Marketing Daily - New Look chief marketing officer... Digital AM - Microsoft/Skype, Samsung, copyright l... Media AM - Mail on Sunday, reaction to Microsoft-S... Breaking news from Brand Republic - FA, Samsung, L... Media PM - Mindshare Worldwide, My Media Week, Tri... Digital PM - Trinity Mirror, Kraft, Copyright, Nok... Marketing Daily - P&G's Roisin Donnelly tops Marke... Campaign Daily Fix - Ikea, Publicis, WPP, Kraft, T... Digital AM - ITV, Aegis, Publicis, WPP, plus The W... Media AM - Aegis, Media Week, Jeremy Hunt, News In... Breaking news from Brand Republic - Marketing's P... Media PM - Samsung and Virgin Media, Professor Bri... Digital PM - Speedo, Dizzee Rascal, Legal Aid camp... Campaign Daily Fix - TV licensing, Iceland, Mr & M... Marketing Daily - RSA marketing chief Clare Sheikh... Marketing jobs from - Argos, DowJones, Vodafone... Digital AM - Sunday Times, Kleenex, Nokia, plus Th... Media AM - X-Factor, Arena Media, Sunday Times, Eu... Breaking news from Brand Republic - Sunday Times, ... Media PM - Newspaper ABCs, Media Bitch’s Diary, Ou... Digital PM - James '007' Bond, eBay, Everything Ev... Marketing Daily - Coca-Cola at 125 years old, and ... Campaign Daily Fix - Tourism Ireland, Stella Artoi... Global Bulletin from Brand Republic Digital AM - Facebook/Google, More Th>n, We R Inte... Media AM - Most complained about ads, Media Week A... Breaking news from Brand Republic - Tourism Irelan... Digital PM - McCann Erickson, Relentless, digital ... Media PM - Champions League, Ferrero, UM London, A... Breaking news from Brand Republic - Ferrero, Rajar... Media PM - Channel 4, The Apprentice, Metro, Clear... Digital PM - Gaga/FarmVille, Thames Reach, BR app ... Marketing Daily - New Tesco chief executive Philip... Campaign Daily Fix - Butlins, Volkswagen, IPA, Goo... Digital AM - Facebook Places/Foursquare, Southern ... Media AM - ITV, Emap, My Media Week, Google, Paper... Breaking news from Brand Republic - ITV, EMAP, Mot... ►  April (132) ►  March (174) ►  February (150) ►  January (141) ►  2010 (1415) ►  December (107) ►  November (166) ►  October (161) ►  September (163) ►  August (156) ►  July (162) ►  June (148) ►  May (136) ►  April (140) ►  March (76) About Me marketing your business online View my complete profile