Friday, 1 July 2011

Campaign Daily Fix - BP, Thinkbox, Virgin Media, The Guardian, CBS Outdoor

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Campaign Daily Fix
 
01 July 2011  
Latest News
BP: latest TV ad features British Olympic track star Jessica Ennis
BP launches first TV ad since oil disaster
Sara Kimberley, 01 July 2011

BP is launching its first TV ad since the Gulf of Mexico oil disaster last year, to highlight its commitment as a sponsor of the London 2012 Olympics.

 
Heston Blumenthal appears in Waitrose' award winning campaign
MG OMD wins Grand Prix for Waitrose at Thinkbox Awards
Maisie McCabe, 01 July 2011

Manning Gottlieb OMD scooped the Grand Prix and the award for the best use of TV in an integrated campaign at the Thinkbox Planning Awards yesterday, run in association with...

 
Virgin Media: actor Marc Warren stars in TiVo ad campaign
Virgin Media launches multimedia campaign for TiVo
Maisie McCabe, 30 June 2011

Virgin Media has launched its first advertising campaign for TiVo, a multimillion-pound push that starts today (30 June) with three 10-second TV spots, accompanied by print ads.

 
Guardian to axe international print editions as part of digital-first strategy
Guardian to axe international print editions as part of digital-first strategy
Staff, 01 July 2011

The true impact of Guardian News & Media's new digital-first strategy is revealed today today as the media group announces it is to axe the international print editions of the...

 
CBS Oudoor MD Mike Moran departs the outdoor media owner
Mike Moran and Mark Chippendale depart CBS Outdoor
Maisie McCabe, 30 June 2011

CBS Outdoor has parted company with its managing director Mike Moran and commercial director Mark Chippendale, and appointed commercial director Jason Cotterrell country director for the UK.

 
 
Also in the News
Times exceeds 100k digital subscibers
Sara Kimberley, 01 July 2011
Coke's Jonathan Mildenhall on working without agencies, a liquid approach to marketing and Whitney Houston
Rachel Barnes, 01 July 2011
 
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Latest Work
Cancer Research UK 'new balls please' by Rainey Kelly Campbell Roalfe/Y&R
Cancer Research UK 'new balls please' by Rainey Kelly Campbell Roalfe/Y&R
30 June 2011

Cancer Research UK is running a tongue-in-cheek press ad by Rainey Kelly Campbell Roalfe/Y&R alongside Wimbledon coverage in national newspapers.

 
General Electric 'living painting' by AMV BBDO
General Electric 'living painting' by AMV BBDO
30 June 2011

AMV BBDO has created an outdoor campaign for General Electric made up of live plants and flowers.

 
Airwick 'fresh air' by Euro RSCG London
Airwick 'fresh air' by Euro RSCG London
29 June 2011

Euro RSCG London has created a 20 second TV ad for Air Wick to launch the brand's new aerosols.

 
Age UK 'thank you' by Karmarama
Age UK 'thank you' by Karmarama
29 June 2011

Karmarama has created a new national TV campaign from Age UK to celebrate later life.

 
More Work
 
Blogs
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In the good old days, the old boys who had appeared to reach the end of their mainstream media careers...

Grey suffers friendly-fire from Patti Smith in Cannes
Arif Durrani

The problem with turning to famous faces and outspoken media stars to help promote yourself in Cannes is that such slebs are not...

THE CONTEXT IS THE CONTENT
Dave Trott

When you're getting an underground train, do you ever stop to listen to the buskers? Nope, me neither. The reason...

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