Marketing Daily - PepsiCo risks missing its own healthy foods targets; plus Coke, Moneysupermarket.com, Trebor, and Lego

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View in web browser View text-only version   Breaking news from Marketing July 2011   Latest News   PepsiCo at risk of missing own healthy foods targets Loulla-Mae Eleftheriou-Smith, 01 July 2011   PepsiCo UK and Ireland has made slow progress to meet its own...     Coke's Jonathan Mildenhall on working without agencies, a liquid approach to marketing and Whitney Houston Rachel Barnes, 01 July 2011   Jonathan Mildenhall, vice-president of global advertising strategy at Coca-Cola, lacks no confidence...     Coke puts long-form creative content at centre of strategy Rachel Barnes, 01 July 2011   Coca-Cola is to create more long-form creative content in future as it...     Moneysupermarket.com's latest TV ad ditches comedian Omid Djalili Ben Bold, 01 July 2011   Price comparison website Moneysupermarket.com is launching a new-look TV campaign that ditches...     HTC raids Everything Everywhere for marketing chief Ben Bold, 01 July 2011   Taiwanese smartphone manufacturer HTC has poached Everything Everywhere's Phil Roberson and made...     Comparethemarket in meerkat toys giveaway Sarah Shearman, 01 July 2011   Comparethemarket, the comparison site, is launching a reward scheme to drive consumer...     Bottling brand Von Furstenberg Nicola Clark, 01 July 2011   The launch of the fashion designer's first fragrance is seemingly well-timed, writes...     Beer and football: A game of four brands John Reynolds & Gemma Charles, 01 July 2011   Will Budweiser be able to stand out from the crowd of beers...       Also in the News   Trebor rolls out first central brand message Loulla-Mae Eleftheriou-Smith, 01 July 2011   Mattel questions effect of brands on childhood Loulla-Mae Eleftheriou-Smith, 01 July 2011   Lego and Hasbro sign up for Netmums blog network Sarah Shearman, 01 July 2011       Blogs & Forums   Latest Blog Entries   Cannes you kick it? 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