Breaking news from Brand Republic - global adspend, Gap, Smooth Radio, UKTV, Plusnet

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Warc cuts global adspend forecast to 3.2% by Daniel Farey-Jones 01 August 2011, 09:35AM Marketing intelligence service Warc has reduced its global adspend growth forecast from 4.6% to 3.2%. Gap eyes global expansion with new marketing push by Sarah Shearman 01 August 2011, 09:13AM Gap, the high-street retailer, has launched a global marketing campaign as it looks to expand its presence in world markets. Smooth Radio to sponsor TV Times Awards by Maisie McCabe 01 August 2011, 08:20AM Smooth Radio, the GMG Radio-owned national station, has signed a partnership with IPC Media to become the exclusive sponsor of the TV Times Awards 2011. UKTV unveils Really campaign by Maisie McCabe 01 August 2011, 08:20AM UKTV has launched a seven-figure marketing campaign to support the arrival tomorrow (2 August) of its female-focused lifestyle channel Really on the Freeview platform. Plusnet launches Yorkshire Day by Sara Kimberley 01 August 2011, 08:15AM Plusnet, the Yorkshire-based broadband provider, is returning to TV screens with an ad to celebrate Yorkshire Day. Vodafone appoints former ITV marketer as group brand director by John Reynolds 29 July 2011, 04:29PM Vodafone has appointed Clare Sheikh, ITV's former senior marketer, as group brand director replacing David Weldon. The Olympic countdown UK plc gears up for the biggest spectacle in the world. Stay up to date with the latest London 2012 news. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. View the map and submit your agency Intelligence The effectiveness of UK video campaigns by DoubleClick Rich Media 01 August 2011, 08:00AM Creating an emotional connection is a key element in the success of an online ad, according to research from DoubleClick Rich Media. How ad engagement differs by gender by Richard Morris 29 July 2011, 12:00PM On average, women pay more attention to ads than men, writes Richard Morris, deputy managing director, Carat. Sector analysis: Cinema gears up for social networks by Mark Banham 29 July 2011, 10:15AM The buzz around the opening of films on social networks including Facebook and Twitter has reached a new high. Mark Banham asks the leading players in cinema about how brands and their agencies can lock into this potential. British Airways: building a brand, from the inside out by Suzy Bashford 29 July 2011, 12:00AM What lies behind British Airways' decision to take steps to improve staff morale in advance of a relaunch campaign later this year, asks Suzy Bashford. Think BR Andrew Walmsley on Digital: The future is cheap Four trends are changing the business world forever by making start-ups inexpensive and easy. Also in the news Vauxhall offers football hairdos on Facebook by Sarah Shearman, 29 July 2011, 04:30PM News Int rules out 'Sun on Sunday' summer launch by John Reynolds, 29 July 2011, 04:00PM SC Johnson hands global ad account to BBDO and Ogilvy & Mather by Sara Kimberley, 29 July 2011, 03:46PM JCDecaux's UK revenue rises 2.6% in first half by Maisie McCabe, 29 July 2011, 01:04PM Tuborg teams up with LMFAO for interactive TV competition by Gemma Charles, 29 July 2011, 12:45PM From the blogs And you wonder why people think admen are untrustworthy? Chris Arnold Sun, 31 Jul 2011 17:11:08 -0700 the social media revolution that couldn't! George Parker Sun, 31 Jul 2011 07:44:24 -0700 @Goodge Street Station. Connecting People with God. ennikukkatuomala 29 June 2011, 12:06AM Tories used private investigators to check backgrounds of people in election ads @gordonmacmillan 29 June 2011, 12:06AM Tories used private investigators to check backgrounds of people in election ads @gordonmacmillan 29 June 2011, 12:06AM Latest jobs Digital Designer Recruiter Major Players Salary £25000 - £28000 per annum Location London Interactive Art Director Recruiter Propel Salary £45000 - £55000 per annum + benefits Location London Senior Account Director - Creative thinking digital / direct marketer with interest in economics Recruiter Firehorse Salary up to £55k dep on exp Location Account Director Recruiter Direct Recruitment Salary £45k + bens Location London Account Director, London Recruiter Dynamic New Alliances Salary £40K - £50K Location Central London Senior Account Manager - Experiential Recruiter Adam Recruitment Salary £26000 - £32000 per annum Location Manchester Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders