Monday, 1 August 2011

Media AM - Warc global adspend downgrade, Yahoo, BSkyB, Smooth Radio, UKTV

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Media AM Bulletin
 
 
 
*   Latest News
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Adspend forecast: Warc cuts global forecast to 3.2%
Warc cuts global adspend forecast to 3.2%
Daniel Farey-Jones, 01 August 2011

Marketing intelligence service Warc has reduced its global adspend growth forecast from...

  
Yahoo UK: sales restructure
Yahoo UK announces sales team restructure
Sarah Shearman, 01 August 2011

Yahoo UK and Ireland has restructured its sales team and launched Yahoo...

  
Andrea Zappia: Sky Italia chief executive
Sky customer chief moves to head Sky Italia
Sara Kimberley, 01 August 2011

Andrea Zappia, the managing director of Sky's customer group, has been appointed...

  
Smooth Radio: sponsoring TV Times Awards
Smooth Radio to sponsor TV Times Awards
Maisie McCabe, 01 August 2011

Smooth Radio, the GMG Radio-owned national station, has signed a partnership with...

  
Really: poster campaign for UKTV
UKTV unveils Really campaign
Maisie McCabe, 01 August 2011

UKTV has launched a seven-figure marketing campaign to support the arrival tomorrow...

  
*   Also in the News
*
News Int rules out 'Sun on Sunday' summer launch
John Reynolds, 29 July 2011
Out and About 29 July
Mark Banham, 29 July 2011
Media Bitch's Diary 29 July
Media Bitch, 29 July 2011
JCDecaux's UK revenue rises 2.6% in first half
Maisie McCabe, 29 July 2011
AOL closes music and sports sites
Sarah Shearman, 29 July 2011
 
 
Blogs
Media Guardian looks set to be next casualty of digital
@gordonmacmillan

The Guardian’s media section, Media Guardian, is shrinking and looks like another casualty of digital as today the once stand...

New York Post journalists told to hold documents
@gordonmacmillan

Journalists at News Corporation’s New York Post have been told they must preserve any documents and information related to the...

And you wonder why people think admen are untrustworthy?
Chris Arnold

Should we ban retouching of images that portray false images? Chris Arnold thinks so.

the social media revolution that couldn’t!
George Parker

With all the sh*t going on over here about raising the US debt ceiling, we have all been bombarded with...

Tories used private investigators to check backgrounds of people in election ads
@gordonmacmillan

Old dear this doesn’t look good. The Mirror is reporting today that the Conservatives used private investigators to check up...

The evil of social media
A Different Hat

At last year's General Election, I argued for the more intelligent use of social media in modern warfare . ...

 
 
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