| Latest news | |  | | | | | Downing Street is to boost its marketing expertise with the creation of a unit to run campaigns championed by David Cameron and Nick Clegg, as well as focusing on improving the co-ordination of Whitehall communications. | | |  | | | | | The Barclays Premier League is to roll out a UK-focused marketing campaign to celebrate its heritage, ahead of the 20th anniversary of the launch of the league. | | |  | | | | | Toyota is aiming to attract a fresh generation of car-buyers with a £7.5m pan-European ad campaign for the latest version of its bestselling 'B' segment Yaris model. | | |  | | | | | ESPN, the sports broadcaster, has struck a major sponsorship deal with Bet365 ahead of the launch of its free mobile app, ESPN Goals, which allows consumers access to instant video content from Barclays Premier League matches. | | |  | | | | | Npower marketing director Kevin Peake has left his position at the energy company following a restructure of its operations. | | |  | | | | | Premier Foods will launch a 'whisk and freeze' variant of its Angel Delight powdered dessert exclusively through Facebook. | | |  | | | | | The Perfume Shop has appointed Über to handle its advertising account after a pitch against undisclosed agencies. | | |  | | | | | PayPal marketing director Mark Hodson has left his role after more than five years at the ecommerce brand. | | |  | | | | | Chocolate retailer Thorntons will attempt to rejuvenate its brand through ecommerce, in the wake of news that it will close up to 180 stores in the UK over the next three years. | | | | | Intelligence | |  | | | | | The recent launch of Google+ and the alliance of Bing and Facebook means that it is increasingly important for marketers to work out how social and search work together, writes Nicola Clark. | | |  | | | | | Parents of primary and secondary school children are the most profitable target for marketers courting the summer holiday market, writes Kantar Media's Alice Dunn. | | |  | | | | | Creating an emotional connection is a key element in the success of an online ad, according to research from DoubleClick Rich Media. | | |  | | | | | On average, women pay more attention to ads than men, writes Richard Morris, deputy managing director, Carat. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | Creative Web Designer | | Recruiter Brand Digital & Creative | | Salary £18000 - £25000 per annum | | Location Watford | | | | | Creative Artworker | | Recruiter Brand Digital & Creative | | Salary £28000 per annum | | Location Hertfordshire | | |  | | |
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