Monday, 8 August 2011

Digital PM - UKOM figures reveal tough month for online retailers, plus Frijj and Hodder & Stoughton

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Traffic to online retailers falls in June
Traffic to online retailers falls in June
by Daniel Farey-Jones
08 August 2011, 04:09PM
The uncertain economic outlook affecting the High Street appears to be spreading online as ten out of 12 major retail brands attracted fewer online visitors in June than in May, according to the latest numbers from UKOM/Nielsen.
Frijj backs new range with digital push
Frijj backs new range with digital push
by Sarah Shearman
08 August 2011, 04:12PM
Frijj flavoured milk, is backing the launch of a premium range of products with a digital marketing campaign that challenges viewers to watch amusing videos without their webcam detecting them smiling.
Hodder & Stoughton turns to Underwired Amaze for eCRM
Hodder & Stoughton turns to Underwired Amaze for eCRM
by Sara Kimberley
08 August 2011, 04:23PM
Hodder & Stoughton, the publisher of authors such as Stephen King and John Grisham, has appointed Underwired Amaze to handle its eCRM account.
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Also in the news
Google hires Getjar CMO to mobile apps marketing role
by Sarah Shearman, 08 August 2011, 10:55AM
iPlayer redesigned for living room TV push
by Sarah Shearman, 08 August 2011, 09:13AM
Orange extends customer benefits with Apple downloads
by Loulla-Mae Eleftheriou-Smith, 08 August 2011, 08:10AM
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