Monday, 8 August 2011

Media PM - Born to Shine fails to sparkle for ITV, Mediabrand Ventures, X Factor, Virgin Media, GMG Radio

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Born to Shine: ITV programme is trumped by BBC
Born to Shine fails to sparkle for ITV
Maisie McCabe, 08 August 2011

ITV1's 'Born to Shine', the entertainment show fronted by Natasha Kaplinsky, was...

  
Anand Verma: president of Mediabrands EMEA takes up new position
IPG Group's Mediabrand Ventures replaced with three bundled groups
Sophie Maden, 08 August 2011

Mediabrand Ventures, the diversified services arm of Mediabrands, is to be wound...

  
(left to right) Paula Abdul, Frank Cooper (CMO, Global Consumer Engagement, PepsiCo Beverages), Simon Cowell, Nicole Scherzinger, and Antonio ‘LA’ Reid
Pepsi to feature US 'X Factor' winner in Super Bowl ad
Loulla-Mae Eleftheriou-Smith, 08 August 2011

Next year's Pepsi Max ad for Super Bowl XLVI will feature the...

  
Virgin Media: kicks off print campaign in today's papers
Virgin Media focuses on customer retention
Maisie McCabe, 08 August 2011

Virgin Media has launched what it claims is its first campaign aimed...

  
Smooth Radio: promo deal with the South Australian Tourism Commission
Smooth breakfast goes down under for South Australia promotion
Maisie McCabe, 08 August 2011

The South Australian Tourism Commission has signed a deal with GMG Radio...

  
*   Also in the News
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GMG uses £50m Trader Media funds to prop up Guardian
Daniel Farey-Jones, 08 August 2011
iPlayer redesigned for living room TV push
Sarah Shearman, 08 August 2011
Usain Bolt to star in new Channel 4 ident
Oliver Luft, 08 August 2011
UTV Pitch hires Future's Kurt Edwards as commercial director
Sophie Maden, 08 August 2011
MediaCom launches global sports offering
Daniel Farey-Jones, 08 August 2011
 
 
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