Monday, 8 August 2011

Marketing Daily - Kraft defends Cadbury Spots v Stripes as spotlight falls on investment; plus Orange, Apple, Lucozade, and Pepsi

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Breaking news from Marketing
 
Breaking news from Marketing August 2011
 
Latest News
 
Kraft defends Cadbury Spots v Stripes as spotlight falls on investment
Rachel Barnes,
08 August 2011
 

Kraft has defended its Cadbury 'Spots v Stripes' campaign, claiming it has...

Cadbury Spots v Stripes: 'loved by consumers'
 
 
Orange extends customer benefits with Apple downloads
Loulla-Mae Eleftheriou-Smith,
08 August 2011
 

Orange has struck a new partnership with iTunes that will allow customers...

Orange: launches Film To Go scheme
 
 
Pepsi to feature US 'X Factor' winner in Super Bowl ad
Loulla-Mae Eleftheriou-Smith,
08 August 2011
 

Next year's Pepsi Max ad for Super Bowl XLVI will feature the...

(left to right) Paula Abdul, Frank Cooper (CMO, Global Consumer Engagement, PepsiCo Beverages), Simon Cowell, Nicole Scherzinger, and Antonio ‘LA’ Reid
 
 
Virgin Media focuses on customer retention
Maisie McCabe,
08 August 2011
 

Virgin Media has launched what it claims is its first campaign aimed...

Virgin Media: kicks off print campaign in today's papers
 
 
Lucozade renews England football deal
Loulla-Mae Eleftheriou-Smith,
08 August 2011
 

Lucozade, the GlaxoSmithKline-owned sports drink brand, has renewed its partnership with the...

Lucozade: renews partnership with the FA for a further four years
 
 
Google hires Getjar CMO to mobile apps marketing role
Sarah Shearman,
08 August 2011
 

Google has hired Getjar's chief marketing officer Patrick Mork to become its...

Patrick Mork: joins Google
 
 
Unilever disposes of Ragu and Chicken Tonight
Daniel Farey-Jones,
08 August 2011
 

Unilever has agreed to sell its Ragu and Chicken Tonight brands in...

Unilever disposes of Ragu and Chicken Tonight
 
 
 
Also in the News
 
iPlayer redesigned for living room TV push
Sarah Shearman,
08 August 2011
 
Usain Bolt to star in new Channel 4 ident
Oliver Luft,
08 August 2011
 
 
 
Blogs
 
 
Push, engagement and metrics
Alan Mitchell
 

Sensible article by McKinsey on customer engagement "Over the past two years, that evolution [the difficulty of "influencing customers...

 
 
Why Thomas Cook needs a holiday
CHRIS BARRACLOUGH
 

It’s one of the longest established brands in the UK. It has a unique marketing proposition that has entered the...

 
 
MPS on Personal Data
Alan Mitchell
 

I've just come across the House of Commons Public Administration Select Committee's report on Government's use of IT. Entitled "...

 
 
Macmillan Cancer Support film ignores over 50s. Why?
CHRIS BARRACLOUGH
 

Macmillan Cancer Support has today launched a major campaign which invites you to post a ‘thank you’ on their website...

 
 
Olympics one-year-to-go milestone: why brands shouldn’t worry if they’ve missed the boat?
Noelle McElhatton
 

What does 2012 mean to you? For most people, not just the marketing community, it has already become shorthand...

 
 
 
 
 
 
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