Monday, 8 August 2011

Campaign Daily Fix - MediaCom, Channel 4, Specsavers, Olympic Delivery Authority, Pepsi

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Latest News
MediaCom launches global sports offering
by Daniel Farey-Jones,
08 August 2011, 10:01AM
MediaCom launches global sports offering
MediaCom Worldwide has launched a global sports sponsorship division, MediaCom Sport, which will be headed by former IMG Consulting executive Marcus John.
Usain Bolt to star in new Channel 4 ident
by Oliver Luft,
08 August 2011, 09:36AM
Usain Bolt to star in new Channel 4 ident
Channel 4 will tonight (8 August) launch an ident featuring Usain Bolt, in which the world's fastest man is transformed into the network's logo.
Specsavers drops 'should've gone' strapline in koala ad
by Sara Kimberley,
08 August 2011, 11:33AM
Specsavers drops 'should've gone' strapline in koala ad
Specsavers has dropped its "Should've gone to Specsavers" strapline in its latest ad for contact lenses, which features a koala bear.
Admen pull the strings in Punch and Judy campaign
by Sara Kimberley,
08 August 2011, 12:43PM
Admen pull the strings in Punch and Judy campaign
M&C Saatchi is claiming to have made the first ever ad during a live Punch and Judy show, which is intended to prepare people on the south coast for travel disruption from the 2012 Olympic sailing events.
Pepsi to feature US 'X Factor' winner in Super Bowl ad
by Loulla-Mae Eleftheriou-Smith,
08 August 2011, 11:55AM
Pepsi to feature US 'X Factor' winner in Super Bowl ad
Next year's Pepsi Max ad for Super Bowl XLVI will feature the winner of the US 'X Factor', which is sponsored by the soft drinks brand.
Also in the News
GMG uses £50m Trader Media funds to prop up Guardian
by Daniel Farey-Jones, 08 August 2011, 11:08AM
Google hires Getjar CMO to mobile apps marketing role
by Sarah Shearman, 08 August 2011, 10:55AM
iPlayer redesigned for living room TV push
by Sarah Shearman, 08 August 2011, 09:13AM
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