Thursday, 4 August 2011

DM Bulletin from Brand Republic - Whitbread, Yahoo, L'Oreal, IPG, SC Johnson, Dotomi

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Whitbread reviews CRM across brand portfolio
Whitbread reviews CRM across brand portfolio
by Matt Williams
04 August 2011, 08:00AM
Whitbread is looking for an agency to handle its CRM business as part of attempts to build closer relationships with its customers.
Yahoo UK searches switch to Bing results
Yahoo UK searches switch to Bing results
by Sarah Shearman and Daniel Farey-Jones
03 August 2011, 02:25PM
Natural search on Yahoo sites in the UK will switch to Microsoft's Bing platform from today as the two companies' search alliance starts to take shape in Europe.
L'Oréal eyes loyalty in latest Body Shop re-positioning
L'Oréal eyes loyalty in latest Body Shop re-positioning
by Sarah Shearman
02 August 2011, 08:30AM
L'Oréal is to reposition The Body Shop for the second time in three years, as the cosmetics manufacturer strives to boost sales and profits at the beauty retailer it acquired in 2006.
Claire Beale: Could IPG's
Claire Beale: Could IPG's "agency of the future" be past it?
by Claire Beale
04 August 2011, 08:00AM
When Interpublic Group merged Draft and FCB back in 2006, IPG's boss, Michael Roth, enthused that the result would be "the agency of the future". Five years later, it doesn't feel that way.
SC Johnson hands global ad account to BBDO and Ogilvy & Mather
SC Johnson hands global ad account to BBDO and Ogilvy & Mather
by Sara Kimberley
29 July 2011, 03:46PM
Pledge and Mr Muscle maker SC Johnson has split its global advertising account between BBDO and Ogilvy & Mather, ending its long-standing relationship with Draftfcb.
ValueClick acquires personalised ad technology company Dotomi
ValueClick acquires personalised ad technology company Dotomi
by Sarah Shearman
03 August 2011, 08:50AM
ValueClick, the online ad technology company, has acquired Dotomi , the personalised ad technology company for $295m (£181m).
Think BR: Privacy v marketing - the data debate
Think BR: Privacy v marketing - the data debate
by Samantha Horwitz
28 July 2011, 03:00PM
Consumers and brands need to be aware of the importance of keeping online data secure, writes Samantha Horwitz, product development and projects director at Reform.
Do advertisers get targeting the over-50s right?
Do advertisers get targeting the over-50s right?
by Staff
28 July 2011, 12:01AM
The 50-plus age group is a growing and lucrative market but needs to be respected and understood, two experts say.
St Luke's and MediaCom win Majestic Wine accounts
St Luke's and MediaCom win Majestic Wine accounts
by Anne Cassidy
04 August 2011, 08:00AM
Majestic Wine Warehouse has appointed St Luke's to its creative account and MediaCom to its media business following a review process.
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