Thursday, 4 August 2011

Marketing Daily - Unilever cuts marketing spend; Sony Ericsson, Facebook marketer out, Adwatch, smartphone research

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Breaking news from Marketing
 
Breaking news from Marketing August 2011
 
Latest News
 
Unilever cuts marketing spend as European revenues rise
Daniel Farey-Jones,
04 August 2011
 

Unilever has reduced its first half marketing spend by 1.5% in reaction...

Unilever: cuts marketing spend
 
 
Sony Ericsson hires head of content and marketing strategy
Oliver Luft,
04 August 2011
 

Sony Ericsson has appointed former Vodafone games boss Tim Harrison to the...

Tim Harrison: joins Sony Ericsson
 
 
Nearly half of all early teens have a smartphone, says Ofcom
Sarah Shearman,
04 August 2011
 

Britons are "addicted" to smartphones with over a quarter of all adults...

Smartphones: usage among teens is growing rapidly
 
 
Randi Zuckerberg leaves Facebook for start-up
Sarah Shearman,
04 August 2011
 

Randi Zuckerberg, director of marketing at Facebook and sister of co-founder and...

Randi Zuckerberg: leaves Facebook (photo credit: Creative Commons/nrkbeta)
 
 
Brand Health Check: B&Q
Rachel Barnes,
04 August 2011
 

In a tough year, the DIY chain aims to benefit from the...

Brand Health Check: B&Q
 
 
Adwatch (Aug 3) - Top 20 recall: Lynx has an effect
Mark Roalfe, Chairman, RKCR/Y&R,
03 August 2011
 

Unilever's male-grooming range still raises a smile with play on attraction theme.

Adwatch (Aug 3) - Top 20 recall: Lynx has an effect
 
 
Adidas and Reebok brands enjoy double-digit growth
Oliver Luft,
04 August 2011
 

Sports clothing and equipment giant Adidas Group today raised its 2011 sales...

Andy Murray: stars in 2010 Adidas miCoach campaign
 
 
E45 partners Peppa Pig for Junior push
Loulla-Mae Eleftheriou-Smith,
04 August 2011
 

E45, the skincare brand owned by Reckitt Benckiser (RB), has partnered with...

E45: Peppa Pig Junior range website
 
 
 
Also in the News
 
Tesco to launch smaller US Fresh and Easy stores
Sophie Maden,
04 August 2011
 
Clearasil launches Apple voucher promotion
Loulla-Mae Eleftheriou-Smith,
04 August 2011
 
Betfair appoints sports stars in marketing revamp
John Reynolds,
03 August 2011
 
 
 
Blogs
 
 
Why Thomas Cook needs a holiday
CHRIS BARRACLOUGH
 

It’s one of the longest established brands in the UK. It has a unique marketing proposition that has entered the...

 
 
MPS on Personal Data
Alan Mitchell
 

I've just come across the House of Commons Public Administration Select Committee's report on Government's use of IT. Entitled "...

 
 
Macmillan Cancer Support film ignores over 50s. Why?
CHRIS BARRACLOUGH
 

Macmillan Cancer Support has today launched a major campaign which invites you to post a ‘thank you’ on their website...

 
 
Olympics one-year-to-go milestone: why brands shouldn?t worry if they?ve missed the boat?
Noelle McElhatton
 

What does 2012 mean to you? For most people, not just the marketing community, it has already become shorthand...

 
 
Why pink is not the colour of breast cancer
CHRIS BARRACLOUGH
 

A new report from Rotterdam suggests that the colour pink triggers defensive mechanisms in women that will “lower women's perceived...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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