| Latest news | |  | | | | | Andrew Mullins, the managing director of one year old i newspaper, has an intriguing reminder boldly scrolled across his office wall: "Insanity is doing the same thing over and over again and expecting different results." | | |  | | | | | Morrisons has been slammed by the advertising watchdog for encouraging children to ask their parents to visit the supermarket in order to win tickets to Disneyland Paris. | | |  | | | | | John Doe scooped four awards at the PRWeek Awards last night, including Consultancy of the Year. | | |  | | | | | The tabloids have been full of stories about the The X Factor's shrinking audience but what does this mean for advertisers? We ask three TV buyers whether they are concerned about ITV's flagship show. | | |  | | | | | The Co-operative Group plans to launch a grocery home-shopping business next year in an effort to increase its 'share of wallet'. | | |  | | | | | Olaf Swantee, Everything Everywhere's new chief executive, has labelled the Everything Everywhere brand, which was formed out of the merger of T-mobile and Orange as "silly", but the company has no plans to ditch it. | | |  | | | | | Amazon has grown net sales by 43% to $10.9bn (£6.8bn) for the third quarter of 2011, but profits plunged after it increased marketing and technology expenses linked to its investment in its Kindle e-reader and tablet range. | | |  | | | | | Marriott International has appointed MEC as its lead global media agency. | | |  | | | | | Volkswagen Canada has used augmented reality (AR) to bring its outdoor advertising to life, showing its 2012 Beetle model doing stunts when viewed through a mobile device. Here's how the technology works. | | | | | Opinion | |  | | | | | China must connect with its emotional past if it is to develop a distinctive brand language that can put the country and its products on the world stage, writes Howard Milton, chairman, Smith & Milton. | | |  | | | | | Sites such as Zopa, swaptree and Airbnb show that the web is changing the way people consume. | | | | | Intelligence | |  | | | | | The relaxation of the sponsorship and promotions (S&P) regulations from Ofcom announced in June 2009 must have seemed like a boon time for the radio sector as it looked forward to increased revenue, had it not been for one thing, the reduction of bud... | | |  | | | | | The pickle's absence from owner Premier Foods' 'power brands' list is telling. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | | Insights Director | | Recruiter Resources Group | | Salary £35000 - £45000 per annum + benefits | | Location London | | |  | | |
No comments:
Post a Comment