Thursday 20 October 2011

Breaking news from Brand Republic - The Guardian, Santander, RKCR/Y&R, Big Brother, Lastminute.com

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Latest news
The Guardian calls ad pitch
The Guardian calls ad pitch
by Matt Williams
20 October 2011, 08:00AM
Guardian News & Media Group is reviewing the advertising account for The Guardian and The Observer newspapers.
Santander launches £27m media agency contest
Santander launches £27m media agency contest
by Jeremy Lee
20 October 2011, 08:00AM
The banking group Santander has put its £27 million media planning and buying account, held by Carat, up for review.
RKCR/Y&R scoops £10m digital radio ad task
RKCR/Y&R scoops £10m digital radio ad task
by Maisie McCabe
20 October 2011, 08:00AM
The radio industry is set to launch a £10 million ad campaign to promote all forms of digital radio, as apart of a strategic shift away from focusing its marketing on the DAB platform.
Big Brother to air Paranormal Activity 3 premiere
Big Brother to air Paranormal Activity 3 premiere
by Maisie McCabe
20 October 2011, 09:38AM
'Big Brother' will include coverage of the world premiere of the Paramount Pictures film 'Paranormal Activity 3' this evening (20 October), as part of a product-placement deal with Channel 5.
Lastminute.com kicks off creative review
Lastminute.com kicks off creative review
by Anne Cassidy
20 October 2011, 08:00AM
Lastminute.com is reviewing its pan-European advertising business, currently held by Karmarama.
Isobar picks Penny Herriman as UK chief executive
Isobar picks Penny Herriman as UK chief executive
by Matt Williams
20 October 2011, 08:00AM
Penny Herriman, the former chief executive of WCRS&Co, is joining Isobar UK as its chief executive.
Varsity pulls website and moves investment into Facebook
Varsity pulls website and moves investment into Facebook
by Sarah Shearman
20 October 2011, 08:30AM
Varsity, the Barracuda-owned bar chain, is migrating all of its online activity into Facebook and pulling its brand website, as it looks to connect with students via the social networking platform.
Opinion
Think BR: Outdoor - the last frontier of decency
Think BR: Outdoor - the last frontier of decency
by Mike Baker
19 October 2011, 08:00AM
It's right that we want to protect children from sexualised imagery in ads, but is it really that much of a problem in outdoor, writes Mike Baker, chief executive of the Outdoor Media Centre.
Andrew Walmsley on Digital: The tech sector needs you
Andrew Walmsley on Digital: The tech sector needs you
by Andrew Walmsley
19 October 2011, 12:00AM
Technology companies might have brilliant products, but they don't know how to sell the things.
Intelligence
The brand fallout from BlackBerry's blackout
The brand fallout from BlackBerry's blackout
by Mark Ursell
19 October 2011, 08:00AM
Desipte last week's BlackBerry outage, 70% of users say they would stick with the brand, according to figures from Tpoll's online consumer panel.
Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead in the turbulent market
Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead in the turbulent market
by Loulla-Mae Eleftheriou-Smith at ABTA Conference
14 October 2011, 12:00AM
Global and local crises on varying scales have plagued the sector, but a new optimism is emerging among its major players.
Also in the news
Government lays out hub structure for COI replacement
by Daniel Farey-Jones, 19 October 2011, 01:31PM
Sector analysis: Can radio sponsorship and promotion plug the COI gap?
by Mark Banham, 19 October 2011, 04:30PM
GaydarRadio celebrates 10 years
by Maisie McCabe, 19 October 2011, 04:14PM
Air France and KLM focus on African and Chinese markets
by Loulla-Mae Eleftheriou-Smith, 19 October 2011, 12:35PM
'Most people are boring', claims ITV's Fru Hazlitt
by Arif Durrani, 19 October 2011, 03:01PM
From the blogs
Gap and Burberry's future is in Asia
Chris J Reed
20 October 2011, 9:57AM
Building Online Communities
Dave Squires
20 October 2011, 8:42AM
Twitter followers doesn't mean influence, says study
Dan Leahul
20 October 2011, 8:24AM
LinkedIn launches alumni feature Classmates and a headhunting service for job recruiters
@gordonmacmillan
20 October 2011, 7:44AM
The secret life of data [video]
@gordonmacmillan
20 October 2011, 7:08AM
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