Monday, 17 October 2011

The Wall > new cooking app lets you scroll through a recipe without touching the screen, News Int ditches paywall idea for The Sun, Google shuts down Google Buzz

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Digital PM The Wall
New cooking app lets you scroll through a recipe without touching the screen
Jennifer Whitehead
17 October 2011, 2:17PM

If you were to invent a way of sharing recipes and cooking techniques from scratch today, it's unlikely that what you'd come up with is a traditional cookery book.

Instead you’d probably look at creating an app, possibly incorporating video as well as text, and you'd probably want it to have some way where you could flick through the stages of a recipe without requiring you to get your floury, buttery fingers all over your shiny touchscreen.

News International ditches paywall idea for The Sun
@gordonmacmillan
17 October 2011, 12:01PM

I wrote earlier this year that News International was rethinking its anti-social media paywall policy with regards whether it would introduce a paywall for the Sun modelled on the one employed by The Times.

Google what? Google shuts down Google Buzz
Polly Becker
17 October 2011, 10:42AM

Do you remember Google Buzz? Did you use it. No of course you didn’t. Google has quietly announced it is to shut down its already forgotten Buzz project, which it launched back in February 2010, and focus its attention on Google+.

Social Media requires a different perspective on talent
Felix Wetzel
17 October 2011, 10:37AM

With social media becoming so influential and spreading throughout all the different business functions and applications, companies will require more and more people with deep social media understanding. Or as Brian Halligan, the CEO of Hubspot, said: “if you change your approach, you also need to change your team.”

As BlackBerry offers free apps, outage reportedly made roads dramatically safer
@gordonmacmillan
17 October 2011, 9:55AM

As news breaks that Blackberry plans to offer users free apps to make up for last week’s outage, but no compenstation, there was a reported dramatic fall in the number of traffic accidents in the United Arab Emirates that has been directly linked to the three-day disruption in BlackBerry services.

Protest 2.0: Vibe, Kickstarter and Tumblr the new social media darlings for the 99%
Dan Leahul
17 October 2011, 9:12AM

Occupy Wall Street, New YorkA new breed of social networks are being adopted by demonstrators at the Occupy Wall Street protests, which hit London over the weekend, being used alongside the more "traditional" methods of the digital revolution.

Rome Experiments with Chrome Experiments
Sarah Wilkin
17 October 2011, 8:21AM

Chris Milk is already famed for directing The Wilderness Downtown which was a HTML5 and Chrome Experiment music video for Arcade Fire’s song ‘We used to wait’ from The Suburbs album.

Is your digital campaign visual, auditory or kinesthetic?
Jeremy Garner
14 October 2011, 2:29PM

Chatting to my good friend Jo recently, who is a primary school teacher, about methods of learning, it struck me that there are some clear parallels between classroom teaching methods and digital marketing.

Connected TVs: The next living room evolution [infographic]
Chris Gorell Barnes
14 October 2011, 1:43PM

Connected TVs have gained significant attention over the last year, and it's only set to continue. The BBC launched an updated version of its iPlayer for web-connected TVs, Sony and Opera teamed up to provide web browsing capabilities on the platform and Audi launched the UK's first web-connected TV campaign to promote its A7 Sportback range. In addition, recent research from Furturesource Consulting claims internet-connected televisions are predicted to make up 90% of the TV market in the UK by 2014.

David Cameron is undermining his Silicon Roundabout strategy by choosing US start-ups over UK
Andrew Mccormick
14 October 2011, 11:16AM

Welcome news today that Prime Minister David Cameron has signed up to FourSquare and LinkedIn.

The PM has a good track record of using technology. He has 1.8 million Twitter followers, 147k Facebook likes and has shared 781 photos on Flickr. I'm sure he'll make plenty of friends on FourSquare and connections on LinkedIn.

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