Digital AM - Groupon, Coke Zero, YouTube, The Independent, SeeSaw

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Groupon launches TV ads ahead of IPO by Sarah Shearman 31 October 2011, 11:50AM Groupon, the online group buying service, has ramped up its marketing efforts ahead of its initial public offering by launching its first UK TV ad campaign amid heightened competition in the daily deals space. Coke extends PlayStation partnership with on-pack promotion by Loulla-Mae Eleftheriou-Smith 31 October 2011, 10:35AM Coke Zero, the zero-calorie Coca-Cola variant, is extending its partnership with Sony PlayStation with an on-pack and in-store gaming promotion, supported through the Coke Zone site. YouTube signs up Madonna and Wall Street Journal for channels venture by Sarah Shearman 31 October 2011, 09:45AM YouTube is making a push into professional content with the launch of over 100 new channels, which will contain video content from celebrities such as Madonna and Ashton Kutcher and publishers such as The Wall Street Journal. The Independent launches new website with international paywall and £19 iPad app by Gordon MacMillan 31 October 2011, 09:37AM The Independent has unveiled its new website, its most major revamp in at least five years, accompanied by an international paywall and a market-busting paid for iPad app. SeeSaw closes after new owners fail to invest by Maisie McCabe 31 October 2011, 09:01AM SeeSaw, the high profile video-on-demand service, has closed after its new majority shareholder Bebo-owner Criterion Capital Partners failed to provide new funding. Also in the news LMFM opens Hoot with comedians by Matt Williams, 28 October 2011, 11:50AM Engine appoints Ed Turner as partner by Sara Kimberley, 28 October 2011, 10:39AM Harvest Digital appoints AppNexus to build trading desk by Sarah Shearman, 28 October 2011, 10:34AM 'Don't underestimate the power of Google' to drive growth, says Sorrell by Arif Durrani, 28 October 2011, 12:28PM From the blogs Tap It Greg Taylor 31 October 2011, 5:42PM Is your brand too human? Geoff Gower 31 October 2011, 5:23PM Time to kill the turkey ? Steve Henry 31 October 2011, 2:57PM Is fake Shippam's Paste Twitter feed a marketing win? Dan Leahul 31 October 2011, 9:35AM The Independent begins charging and launches £19.99 iPad app @gordonmacmillan 31 October 2011, 9:26AM Latest jobs Marketing Executive Recruiter The Africa Channel Salary Competitive Location Central London Junior Art Director Recruiter Indigo Salary £22-27k Location London Head of Display - Digital Recruiter dmpeople Salary £50,000 - £70,000 - experience dependent Location Soho Creative Director Recruiter Digital Gurus Salary £70 - £80 per annum + Benefits Location London Circulation & Marketing Manager - Events & Exhibitions Recruiter Formula Won Salary Up to £40k doe + benefits Location London Head of Marketing Recruiter Daniel Williams Consultancy Salary £80k - 100k per year Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders