Monday, 31 October 2011

Breaking news from Brand Republic - Ferrero Rocher, John Lewis, YouTube, WPP, Omnicom

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Latest news
Ferrero ditches stuffy ambassador image
Ferrero ditches stuffy ambassador image
by John Reynolds
31 October 2011, 09:19AM
Ferrero, the maker of Ferrero Rocher, is undergoing a new UK strategy and is axing its ambassador's-reception image in favour of a more informal style of advertising, with a new TV ad that centres on a party in a treehouse.
John Lewis to mount 'buy British' push
John Lewis to mount 'buy British' push
by Matthew Chapman
31 October 2011, 09:20AM
John Lewis will mark all products sourced in Britain with a Union flag as part of a "buy British" push.
YouTube signs up Madonna and Wall Street Journal for channels venture
YouTube signs up Madonna and Wall Street Journal for channels venture
by Sarah Shearman
31 October 2011, 09:45AM
YouTube is making a push into professional content with the launch of over 100 new channels, which will contain video content from celebrities such as Madonna and Ashton Kutcher and publishers such as The Wall Street Journal.
WPP launches school of marketing and communications in Shanghai
WPP launches school of marketing and communications in Shanghai
by Paul Howell
31 October 2011, 08:16AM
SHANGHAI - WPP has teamed up with the Shanghai Art & Design Academy (SADA) to establish the WPP School of Marketing and Communications within the campus.
Omnicom takes majority stake in India's Mudra Group
Omnicom takes majority stake in India's Mudra Group
by Atifa Silk
31 October 2011, 08:27AM
NEW DEHLI - Omnicom Group has acquired a majority stake in Mudra Group, India's leading integrated marketing communications group, significantly expanding the holding company's DAS capabilities and presence in the market.
SeeSaw closes after new owners fail to invest
SeeSaw closes after new owners fail to invest
by Maisie McCabe
31 October 2011, 09:01AM
SeeSaw, the high profile video-on-demand service, has closed after its new majority shareholder Bebo-owner Criterion Capital Partners failed to provide new funding.
The ads that Jim fixed
The ads that Jim fixed
by Sara Kimberley
31 October 2011, 09:40AM
Jimmy Savile, who passed away on Saturday aged 84, will be remembered for making children's dreams come true, but also goes down in ad history as the man who encouraged a generation to get to grips with seatbelts.
The Campaign Big Awards 2011: The night in pictures
The Campaign Big Awards 2011: The night in pictures
by
28 October 2011, 02:53PM
All the winners collecting their awards on stage as well as pictures from the drinks reception and after party.
Rajar Q3
Rajar Q3 2011: Smooth, Real and Absolute 80s report impressive growth
Rajar Q3 2011: Smooth, Real and Absolute 80s report impressive growth
by Maisie McCabe
27 October 2011, 12:01AM
GMG Radio's Smooth Radio and Real Radio and Absolute Radio's Absolute 80s have reported the highest gains in audience of the major national commercial radio brands.
Rajar Q3 2011: Capital takes London top slot as Magic loses sparkle
Rajar Q3 2011: Capital takes London top slot as Magic loses sparkle
by Mark Banham
27 October 2011, 12:01AM
Global Radio's Capital has once again taken the top spot in London replacing an underperforming Magic 105.4, which lost 12.8% of its audience, according to the latest Rajar figures.
Rajar Q3 2011: Digital listening rises to 28.2%
Rajar Q3 2011: Digital listening rises to 28.2%
by Daniel Farey-Jones
27 October 2011, 12:01AM
Digital's share of radio listening has hit its highest level to date at 28.2%, according to the third quarter Rajar figures.
Rajar Q3 2011: National commercial radio results in full
Rajar Q3 2011: National commercial radio results in full
by Staff
27 October 2011, 12:00AM
Smooth Radio and the Real Radio network have reported their highest-ever weekly reach in Q3 2011. View the full table of results here.
Intelligence
Rugby sponsorship: The calm before the scrum
Rugby sponsorship: The calm before the scrum
by Alex Brownsell
28 October 2011, 04:00PM
Brands were surprisingly subdued in their recent Rugby World Cup campaigns, but expect a big increase in activation by 2015, writes Alex Brownsell.
The rise of the online pop-up shop
The rise of the online pop-up shop
by Mary Cowlett
28 October 2011, 09:00AM
The pop-up concept has brought excitement to the retail sector. Mary Cowlett examines whether this can be replicated online.
Opinion
Think BR: China - obstacles and opportunities
Think BR: China - obstacles and opportunities
by Jeremy Rainbird
28 October 2011, 08:30AM
Chinese brands need to better understand the benefits of market insight and competition before they can succeed globally, writes Jeremy Rainbird, CEO, Addiction Worldwide.
It's not just Waitrose getting clever with data
It's not just Waitrose getting clever with data
by Daniel Farey-Jones
27 October 2011, 03:00PM
This week's big data news was about Waitrose launching their loyalty card, but re-wind a week to an announcement by fellow group brand John Lewis.
Also in the news
Kellogg's to add Vitamin D and overhaul packaging
by John Reynolds, 28 October 2011, 01:29PM
'Don't underestimate the power of Google' to drive growth, says Sorrell
by Arif Durrani, 28 October 2011, 12:28PM
Sky chief Jeremy Darroch takes home £2.8m
by Maisie McCabe, 28 October 2011, 01:26PM
Jonathan Allan unveils proposed restructure of C4 sales
by Maisie McCabe, 28 October 2011, 11:09AM
Digital Cinema Media to roll out Primesight interactive outdoor ads
by Sophie Maden, 28 October 2011, 11:07AM
From the blogs
Time to kill the turkey ?
Steve Henry
31 October 2011, 2:57PM
Is fake Shippam's Paste Twitter feed a marketing win?
Dan Leahul
31 October 2011, 9:35AM
The Independent begins charging and launches £19 iPad app
@gordonmacmillan
31 October 2011, 9:26AM
Why is WPP so in love with research?
Bob Willott
30 October 2011, 7:11PM
Labour's Tribune magazine to be saved
@gordonmacmillan
29 October 2011, 6:28PM
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