Latest news | | | | | | Ferrero, the maker of Ferrero Rocher, is undergoing a new UK strategy and is axing its ambassador's-reception image in favour of a more informal style of advertising, with a new TV ad that centres on a party in a treehouse. | | | | | | | John Lewis will mark all products sourced in Britain with a Union flag as part of a "buy British" push. | | | | | | | YouTube is making a push into professional content with the launch of over 100 new channels, which will contain video content from celebrities such as Madonna and Ashton Kutcher and publishers such as The Wall Street Journal. | | | | | | | SHANGHAI - WPP has teamed up with the Shanghai Art & Design Academy (SADA) to establish the WPP School of Marketing and Communications within the campus. | | | | | | | NEW DEHLI - Omnicom Group has acquired a majority stake in Mudra Group, India's leading integrated marketing communications group, significantly expanding the holding company's DAS capabilities and presence in the market. | | | | | | | SeeSaw, the high profile video-on-demand service, has closed after its new majority shareholder Bebo-owner Criterion Capital Partners failed to provide new funding. | | | | | | | Jimmy Savile, who passed away on Saturday aged 84, will be remembered for making children's dreams come true, but also goes down in ad history as the man who encouraged a generation to get to grips with seatbelts. | | | | | | | All the winners collecting their awards on stage as well as pictures from the drinks reception and after party. | | | | Rajar Q3 | | | | | | GMG Radio's Smooth Radio and Real Radio and Absolute Radio's Absolute 80s have reported the highest gains in audience of the major national commercial radio brands. | | | | | | | Global Radio's Capital has once again taken the top spot in London replacing an underperforming Magic 105.4, which lost 12.8% of its audience, according to the latest Rajar figures. | | | | | | | Digital's share of radio listening has hit its highest level to date at 28.2%, according to the third quarter Rajar figures. | | | | | | | Smooth Radio and the Real Radio network have reported their highest-ever weekly reach in Q3 2011. View the full table of results here. | | | | Intelligence | | | | | | Brands were surprisingly subdued in their recent Rugby World Cup campaigns, but expect a big increase in activation by 2015, writes Alex Brownsell. | | | | | | | The pop-up concept has brought excitement to the retail sector. Mary Cowlett examines whether this can be replicated online. | | | | Opinion | | | | | | Chinese brands need to better understand the benefits of market insight and competition before they can succeed globally, writes Jeremy Rainbird, CEO, Addiction Worldwide. | | | | | | | This week's big data news was about Waitrose launching their loyalty card, but re-wind a week to an announcement by fellow group brand John Lewis. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | | | | | | |
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