Data and Direct Bulletin - Waitrose, John Lewis, BAA, Creative Strategy, TMW, Facebook, Royal Mail, Iris

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Waitrose unveils first loyalty card in strategic shift by Gemma Charles 25 October 2011, 08:30AM Waitrose is making its first foray into loyalty cards as part of a strategy to reward customers and better understand their shopping habits. It's not just Waitrose getting clever with data by Daniel Farey-Jones 27 October 2011, 03:00PM This week's big data news was about Waitrose launching their loyalty card, but re-wind a week to an announcement by fellow group brand John Lewis. BAA seeks CRM agency to handle loyalty programme by Matt Williams 27 October 2011, 10:35AM BAA Airports is looking for a CRM agency to handle its WorldPoints Loyalty Programme. CREATIVE STRATEGY: John West's campaign charts new waters by Simon S Kershaw 27 October 2011, 10:45AM A few years ago now, I was having a chat with the then marketing director of luxury car brand Lexus, Matt Button. TMW wins Brother European digital pitch by Sara Kimberley 27 October 2011, 10:55AM Brother International Europe, the printer manufacturer, has appointed TMW to handle its pan-European digital advertising business. Is data suffocating clients? by Alasdair Reid 27 October 2011, 08:00AM Is micro-targeting effective or overly complicated, Alasdair Reid asks Brands 'over-reliant' on Facebook, warns expert by Nicola Clark 25 October 2011, 08:30AM Brands are trading their privacy and valuable consumer data for convenience because of an over-reliance on Facebook, according to a leading analyst. Yell hires Ashmore to CMO role ahead of 'comprehensive' brand re-think by Alex Brownsell 27 October 2011, 02:20PM Directories company Yell has hired Mars marketer Jenny Ashmore to the new role of group chief marketer officer as its kicks off a "comprehensive evaluation" of its brand portfolio. Vivaki Nerve Center partners with Weborama in European deal by Mark Banham 25 October 2011, 10:56AM Vivaki's research and development arm Nerve Centre has formed a Europe-wide strategic partnership with emarketing and behavioural targeting company Weborama. Twitter ready to step up courtship of advertisers by Katherine Levy 27 October 2011, 08:00AM The company can offer advertisers benefits that surpass its rivals, according to its UK general manager. Royal Mail control of direct mail prices worries DMA by Daniel Farey-Jones 21 October 2011, 09:30AM The DMA has greeted Ofcom's proposals to free Royal Mail to set its own prices for bulk mail with concern, pointing out a lack of safeguards for bulk mail users against Royal Mail abusing its monopoly. Iris pairs up with US media company Meredith Corporation by Sara Kimberley 21 October 2011, 09:56AM Iris has sold a minority stake to magazine and TV company Meredith Corporation, and the two companies are launching a global creative network combining their specialisms. Latest jobs Retention Marketing Manager Recruiter Frugaloo Salary £30,000-£40,000 plus competitive benefits package Location North West Direct Marketing Manager Recruiter Sigma Response Services Limited Salary 35,000 - 40,000 per annum Location London, Shoreditch Account Director for leading Digital and Direct Agency Recruiter Barker Graves Salary c£50k Location Central London Marketing Graduate Internship Recruiter Tahex Limited Salary £15-20K Location Reading, Berkshire Direct Marketing Executive - Direct Marketing - Bath Recruiter Future Publishing Salary £Competitive Location Bath Planner Recruiter Daniel Marks London Salary £45-55k + Excellent Benefits Location Central London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders