Monday, 10 October 2011

Breaking news from Brand Republic - Sainsbury's, sexualised imagery in outdoor ads, John West, Microsoft

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Latest news
Sainsbury's enters brand pricing war
Sainsbury's enters brand pricing war
by Matthew Chapman
10 October 2011, 08:56AM
Sainsbury's is rolling out a brand price match scheme on Wednesday (12 October) across the UK, as it becomes the latest supermarket to wade into the brand pricing war.
ASA to clamp down on sexualised imagery in outdoor ads
ASA to clamp down on sexualised imagery in outdoor ads
by Maisie McCabe
10 October 2011, 09:45AM
Overtly sexually provocative billboards will be banned under new rules outlined by the Advertising Standards Authority as part of the industry's response to the Bailey Review.
John West tuna launches provenance campaign
John West tuna launches provenance campaign
by Loulla-Mae Eleftheriou-Smith
10 October 2011, 09:54AM
John West, the tinned fish brand, is launching an initiative allowing consumers to trace the source of their tuna, in a bid to boost its sustainability credentials.
Microsoft's $7.8bn Skype deal cleared by EC
Microsoft's $7.8bn Skype deal cleared by EC
by Daniel Farey-Jones
10 October 2011, 09:30AM
The European Commission has given clearance to Microsoft's $8.5bn (£5.2bn) acquisition of internet video-calling service Skype.
Think BR

Think BR: Who dares wins

Ocean Outdoor CEO Tim Bleakley takes a look at the not-too-distant future for the digital out of home platform.



Working the new creative model

Intelligence
Examining Facebook's plan to rule the web
Examining Facebook's plan to rule the web
by Sarah Shearman and Andrew McCormick
07 October 2011, 11:30AM
Brands, agencies and partners describe their role in fuelling the world's biggest social network.
Time for some noisy thinking
Time for some noisy thinking
by
07 October 2011, 12:00AM
Sarah Newman, the chair of the APG, reflects on some of her favourite presentations to the APG Creative Strategy Awards and what planning might do to ensure its future.
Can press be traded like TV?
Can press be traded like TV?
by Alasdair Reid
06 October 2011, 08:00AM
Will News International's automated system work, Alasdair Reid asks.
How does the homes magazine sector survive?
How does the homes magazine sector survive?
by Isobel MacKenzie-Price and Sue Crewe
06 October 2011, 08:00AM
The UK's love affair with beautiful houses is far from over, as shown by the healthy homes magazine sector, according to experts from two leading titles.
Also in the news
Müller enlists cartoon favourites for TV spot
by Sara Kimberley, 07 October 2011, 02:14PM
Engine reports £1.6m loss in 2010
by Sara Kimberley, 07 October 2011, 04:15PM
YouTube enters UK online film rental market
by Daniel Farey-Jones, 07 October 2011, 03:48PM
Duffy to exit NMA
by John Reynolds, 07 October 2011, 03:08PM
Old Spice horse goes on UK university tour
by Loulla-Mae Eleftheriou-Smith, 07 October 2011, 01:16PM
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