Friday 14 October 2011

Marketing Daily - Ads with the schmaltz factor, Ofgem's 'radical' reforms plus BA, Eurostar and Apple

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Breaking news from Marketing
 
Breaking news from Marketing October 2011
 
Latest News
 
Ofgem calls for energy tariff reform as profits rocket
Matthew Chapman,
14 October 2011
 

Energy regulator Ofgem has proposed a reform of the energy market that...

Energy tariffs: Ofgem urges greater transparency
 
 
Department of Health makes calorie reduction call to food industry
Gemma Charles,
13 October 2011
 

The Department of Health has unveiled an initiative aimed at slashing 5...

Change4Life: new strategy
 
 
FindaProperty, Primelocation and Zoopla plan merger to take on Rightmove
Sarah Shearman,
14 October 2011
 

Digital and Property Group (DGP), the Daily Mail and General Trust (DMGT)...

Zoopla: has advertised heavily on TV
 
 
Apple hit by update glitch
Matthew Chapman,
14 October 2011
 

Apple's launch of the iOS 5 operating system has been hit by...

Apple: system update hit by technical glitches
 
 
What's behind the current schmaltz factor?
13 October 2011
 

Rachel Barnes and Gemma Charles take a look at what has sparked...

Are marketing directors asking their agencies to 'do me a John Lewis'?
 
 
Profile: Eurostar's new marketing chief gets set to take on all comers
Noelle McElhatton,
12 October 2011
 

Lionel Benbassat, incoming Eurostar marketing chief, has competition and a new agency...

Profile: Eurostar's new marketing chief gets set to take on all comers
 
 
Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead in the turbulent market
Loulla-Mae Eleftheriou-Smith at ABTA Conference,
14 October 2011
 

Global and local crises on varying scales have plagued the sector, but...

Willie Walsh says there is no evidence of a global recession
 
 
 
Also in the News
 
Adwatch (Oct 5) - Top 20 recall: Barclays
Neil Dawson, Chief executive, BETC London,
06 October 2011
 
Redrawing the boundaries: roundtable discussion
12 October 2011
 
Brand Health Check: Peacocks
Rachel Barnes,
06 October 2011
 
Elle magazine creates app and campaign for Nokia 700
Sophie Maden,
14 October 2011
 
 
 
Blogs
 
 
Amazon Kindles a Fire
Iremonger
 

People talk about Amazon’s new colour table, the Fire (just released in the...

 
 
Steve Jobs understood people, not computers.
CHRIS BARRACLOUGH
 

There will be many people writing about the beautifully designed technology Steve Jobs brought us. But for me the...

 
 
British men don’t get fashion
Nicola Clark
 

Sweeping statement, Horribly old-fashioned assumption, Downright rude? A combination of all three possibly… Whether...

 
 
BA needs to find its chocolate pudding
rachel barnes
 

The new BA ads 'To fly. To serve' have no doubt divided opinion. From my...

 
 
Do you have a better browser at home than at work?
Nicola Clark
 

If you answered yes to that question, then according to Bonin Bough, PepsiCo's global director...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Marketing Consultant, Badenoch & Clark £35000 - £41650 per annum, City of London

Group Account Director, Dynamic New Alliances £60K - £65K, Central London

Consumer Marketing Manager, Westons Cider £ Dependant on Experience, Herefordshire

Recruitment Consultant - Marketing, Fabric £25-32k base + bonus + benefits, Soho

Lead UX Designer, JM Digital £55000 per annum + Bonus & Benefits, City of London

German Speaking PR Account Manager - London to 30k, Upfront Business Development to 30k plus bens, London

Mid-Weight UX Designer, JM Digital £40000 - £45000 per annum + Bonus & Benefits, City of London

Consumer Insight Manager (P/T option - 4 days a week), Resources Group £40000 - £45000 per annum + pro rata + great benefits, South East England

Head of Marketing, Fitzroy Executive £80000 per annum + benefits, London

Ecommerce Manager, Purple Consultancy £28000 - £32000 per annum, Leeds

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