Wednesday, 19 October 2011

Breaking news from Brand Republic - Sky, Duke Nukem, Apple, Molson Coors, ad targeting

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Latest news
Sky notches up 33% rise in pre-tax profits
Sky notches up 33% rise in pre-tax profits
by Maisie McCabe
19 October 2011, 09:45AM
BSkyB has reported pre-tax profits of £307m for the three months to the end of September, up 33.4% year on year, as the sale of additional products to existing customers mitigated slowing growth in new customers.
Duke Nukem slammed for graphic strip club ad
Duke Nukem slammed for graphic strip club ad
by Matthew Chapman
19 October 2011, 12:01AM
An ad for computer game 'Duke Nukem Forever', featuring naked women pole-dancing and a full frontal view of a woman wearing only a thong, has been restricted to a post-11pm slot by the regulator.
Apple posts 39% lift in quarterly net profit but sales of iPhone slip
Apple posts 39% lift in quarterly net profit but sales of iPhone slip
by Loulla-Mae Eleftheriou-Smith
19 October 2011, 09:19AM
Apple has posted a 54% surge in net profits to $6.62bn in the quarter but sales of its flagship iPhone slipped in the period.
BrewDog fails to derail Carling's message
BrewDog fails to derail Carling's message
by Sara Kimberley
19 October 2011, 12:01AM
Molson Coors has escaped action by the Advertising Standards Authority (ASA) after it was accused by rival BrewDog of misleading consumers on its Carling website.
Shell exaggerated fuel savings, rules ASA
Shell exaggerated fuel savings, rules ASA
by Loulla-Mae Eleftheriou-Smith
19 October 2011, 09:05AM
The ASA has banned a radio ad and direct marketing material for Shell, which misleading claimed the oil company could save drivers "up to one litre per tank".
ITV's Hazlitt calls for common approach to ad targeting
ITV's Hazlitt calls for common approach to ad targeting
by Arif Durrani
19 October 2011, 08:30AM
ITV, the UK's biggest commercial broadcaster, has urged fellow broadcasters, publishers, agencies and advertisers to work towards a standard approach to ad targeting to avoid marketers "drowning in data".
Yahoo profits drop 25% to $298m
Yahoo profits drop 25% to $298m
by Daniel Farey-Jones
19 October 2011, 09:22AM
Despite revenue growth in Europe, Yahoo's third quarter net income has fallen by 25% year on year to $298m after its performance in both display and search worsened.
Clear Channel's Rob Atkinson to head Adshel down under
Clear Channel's Rob Atkinson to head Adshel down under
by Maisie McCabe
19 October 2011, 09:27AM
Rob Atkinson, the chief operating officer of Clear Channel UK, has been appointed interim chief executive of Clear Channel's Adshel joint venture in Australia and New Zealand.
Has The Independent redesign hit the right note?
Has The Independent redesign hit the right note?
by Arif Durrani and Maisie McCabe
19 October 2011, 09:00AM
The Independent revealed its fourth redesign in three years last week with a view to creating a "faster, more accessible and urgent paper", but has it succeeded?
Newspaper Society offers free ads to local businesses
Newspaper Society offers free ads to local businesses
by Maisie McCabe
19 October 2011, 08:05AM
The Newspaper Society, the trade marketing body for the regional press industry, is offering up to £15m worth of free advertising space to young businesses as part of an initiative to help revive local industry.
Opinion
Think BR: Outdoor - the last frontier of decency
Think BR: Outdoor - the last frontier of decency
by Mike Baker
19 October 2011, 08:00AM
It's right that we want to protect children from sexualised imagery in ads, but is it really that much of a problem in outdoor, writes Mike Baker, chief executive of the Outdoor Media Centre.
Andrew Walmsley on Digital: The tech sector needs you
Andrew Walmsley on Digital: The tech sector needs you
by Andrew Walmsley
19 October 2011, 12:00AM
Technology companies might have brilliant products, but they don't know how to sell the things.
Intelligence
The brand fallout from BlackBerry's blackout
The brand fallout from BlackBerry's blackout
by Mark Ursell
19 October 2011, 08:00AM
Desipte last week's BlackBerry outage, 70% of users say they would stick with the brand, according to figures from Tpoll's online consumer panel.
Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead in the turbulent market
Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead in the turbulent market
by Loulla-Mae Eleftheriou-Smith at ABTA Conference
14 October 2011, 12:00AM
Global and local crises on varying scales have plagued the sector, but a new optimism is emerging among its major players.
Also in the news
BBC Magazines sale cleared by Office of Fair Trading
by Maisie McCabe, 18 October 2011, 02:56PM
Google appoints European marketing chief as new UK boss
by John Reynolds, 18 October 2011, 01:51PM
Omnicom UK growth contributes to 17% profit boost
by Daniel Farey-Jones, 18 October 2011, 04:10PM
EHarmony appoints Karmarama to handle £8m ad account
by Ian Darby, 18 October 2011, 01:43PM
McCain and Mikado first to use C4's new online ad formats
by Maisie McCabe, 18 October 2011, 03:55PM
Bmi ends sponsorship of England rugby team
by John Reynolds, 18 October 2011, 01:04PM
From the blogs
Is Rupert Howell off to be chief 'old fart' at the RFU?
Jeremy Lee
19 October 2011, 8:47AM
How social networks have got identity all wrong
@gordonmacmillan
19 October 2011, 8:24AM
UberMedia quietly launches Chime.in, it's new interest-based social network
Dan Leahul
19 October 2011, 8:08AM
Designing an infinite digital bookcase
Polly Becker
19 October 2011, 7:56AM
Apple's content is core motivator for Starbucks customers
Chris J Reed
19 October 2011, 12:58AM
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