Digital AM - Google+, AnalogFolk, Heineken, Specific Media, T-Mobile, BR App Chart

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Google+ nears brand pages launch by Sarah Shearman 21 October 2011, 10:09AM Google has taken a step closer to opening up its social networking service Google+ to brands and has announced plans to make pages available to them on the platform. Victor Sahate joins AnalogFolk as ECD by Matt Williams 21 October 2011, 11:30AM AnalogFolk has appointed Victor Sahate as its first executive creative director. Apps should be 'rooted' in user experience, says AKQA's Hood by Maisie McCabe 21 October 2011, 10:10AM Heineken's Star Player app was successful because it was "rooted" in the fans' experience, according to Andy Hood, executive creative development director at Heineken's digital agency AKQA. Don't measure clicks, measure value, says Specific Media's Chris Worrell by Maisie McCabe 21 October 2011, 10:36AM Digital advertising still has a value even if people do not click on it, according to Specific Media's Chris Worrell in a presentation on unlocking the potential of online video. T-Mobile's top marketer departs following Everything Everywhere restructure by Sarah Shearman 21 October 2011, 08:51AM Lysa Hardy, T-Mobile's marketing head, has left the company following a recent management restructure at Everything Everywhere. Facebook Messenger tops BR app chart by Daniel Farey-Jones 21 October 2011, 11:20AM Facebook's dedicated Messenger app has made a new entry at number one in this week's BR app chart, while its main app stays ensconced in fourth place. Think BR: And the winner is... social video! by Luke Aviet 21 October 2011, 08:00AM For the first time, the IAB adspend study includes a social video category, emphasising the format's importance as a bridge between mass reach display and data-driven performance, writes Luke Aviet, managing director Advertising UK, AOL Goviral. Also in the news Burberry in talks with digital shops by Matt Williams, 20 October 2011, 11:10AM Man City's digital growth faster than other big clubs, claims exec by Daniel Farey-Jones, 20 October 2011, 04:37PM Three strikes deal to deliver ITV content to customers by Sarah Shearman, 20 October 2011, 04:10PM eBay's net income up 18% as it capitalises on m-commerce by Sarah Shearman, 20 October 2011, 11:15AM Digital shops line up for GLA Olympic brief by Anne Cassidy, 20 October 2011, 11:15AM From the blogs Mexi-kitsch Greg Taylor 21 October 2011, 5:00PM Halloween Spooks Brands Chris J Reed 21 October 2011, 11:39AM The top 10 global video ad chart, Clooney, Carlsberg, Red Bull and BF3 goviral 21 October 2011, 8:00AM Why Content is King for SEO [Infographic] Dan Leahul 21 October 2011, 7:50AM News Corp's The Australian paywall to go live on Monday @gordonmacmillan 21 October 2011, 7:30AM Latest jobs Ecommerce Marketing Executive Recruiter Future Publishing Salary £competitive + excellent benefits Location Bath Regional Digital Media Director (EMEA) - c.£100K Recruiter ECOM Recruitment Salary c.£100K + Benefits Location Central London Creative Director - Digital focus Recruiter dmpeople Salary Around £90,000 plus executive benefits Location Berkshire Superior Art Director/Digital Designer for exceptional agency Recruiter Digital Gurus Salary £43000 - £45000 per annum Location London Digital Account Director Recruiter Dynamic New Alliances Salary £45K - £50K Location Central London International Account Executive - Digital Marketing Recruiter Formula Won Salary £20-23k + bonus up to 25% Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders