| Latest news | |  | | | | | McDonald's has launched a musical-themed TV ad that portrays its key menu items as "iconic favourites" in the UK. | | |  | | | | | Pedigree, the dog food manufacturer, is launching its first "virtual dog walk" as part of its biggest digital campaign to date. | | |  | | | | | Asda and Morrisons have unleashed new offensives in the war to attract cash-strapped consumers into their stores. | | |  | | | | | Global Radio, owner of the Heart and Classic FM brands, will report its commercial revenues declined 1.3% year on year in the year to the end of March 2011 when it files its accounts today (17 October). | | |  | | | | | Betfair has launched a TV ad featuring former England rugby player Will Greenwood in his dressing gown. | | |  | | | | | Starbucks is teaming up with Apple to launch a digital initiative called 'Pick of the Week', which will offer Starbucks customers a free selected iTunes music track or book to download. | | | | |
Working the new creative model | | Intelligence | |  | | | | | The issue of sur-commission has raised its ugly head, Alasdair Reid says. | | |  | | | | | Neil Hurman takes the reins as the chief planning officer of OMD EMEA at a critical time in its evolution. | | |  | | | | | Rachel Barnes and Gemma Charles take a look at what has sparked the trend for sentimental advertising | | |  | | | | | The satirical fortnightly is celebrating 50 years of subjecting the powerful to ridicule and expose. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | | Marketing Lead (South) | | Recruiter Block Solutions Ltd | | Salary Negotiable up to £40,000,Plus 10% bonus scheme, 5% matched pension, life assurance, 25 days vacation | | Location Currently Surrey Quays, likely second office in Old Street in early 2012 | | |  | | |
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