Tuesday 25 October 2011

Marketing Daily - Waitrose unveils first loyalty card; plus Unilever outlines 'more magic, less logic' philosophy, GSK, Premier Foods, and Eurostar

Having trouble viewing this? View in web browser View text-only version
 
Breaking news from Marketing
 
Breaking news from Marketing October 2011
 
Latest News
 
Waitrose unveils first loyalty card in strategic shift
Gemma Charles,
25 October 2011
 

Waitrose is making its first foray into loyalty cards as part of...

myWaitrose: Waitrose's first loyalty card
 
 
Unilever outlines 'more magic, less logic' fresh marketing philosophy
Loulla-Mae Eleftheriou-Smith,
25 October 2011
 

Unilever is to undertake a fundamental change in approach to its marketing...

Marc Mathieu: Unilever’s senior VP marketing encouraging marketers to take risks
 
 
Brands 'over-reliant' on Facebook, warns expert
Nicola Clark,
25 October 2011
 

Brands are trading their privacy and valuable consumer data for convenience because...

Facebook: Diageo has invested millions in marketing partnership
 
 
GSK restructure aims for 'fast-moving consumer healthcare' approach
Sarah Shearman,
25 October 2011
 

GlaxoSmithKline (GSK) is to follow the brand management strategies of Unilever, Procter...

Lucozade: one of GSK's key global brands
 
 
Premier Foods shifts focus of 'Great Little Ideas' campaign
John Reynolds,
25 October 2011
 

Premier Foods is overhauling its 'Great Little Ideas' marketing campaign to increase...

Premier Foods: Great Little Ideas campaign
 
 
Eurostar seeks top marketers for European team
Loulla-Mae Eleftheriou-Smith,
25 October 2011
 

Eurostar is looking to appoint a head of central marketing to drive...

Eurostar: looking for a general manager of central marketing
 
 
 
Also in the News
 
Editor's Comment: Waitrose seeks return on loyalty
Noelle McElhatton,
25 October 2011
 
Brand Event Awards to be held at The Underglobe
Staff,
25 October 2011
 
Steve Jobs' biography reveals desire to 'destroy Android'
Sara Kimberley,
24 October 2011
 
 
 
Blogs
 
 
Is Facebook the Infernos of social media?
Nicola Clark
 

The Facebook backlash has begun. Respected software analyst Ray Wang has called the social media...

 
 
Now’s the time to start your new agency
CHRIS BARRACLOUGH
 

There is no better time than to launch a new agency than during a recession. Property, equipment and people are...

 
 
Amazon Kindles a Fire
Iremonger
 

People talk about Amazon’s new colour table, the Fire (just released in the...

 
 
Steve Jobs understood people, not computers.
CHRIS BARRACLOUGH
 

There will be many people writing about the beautifully designed technology Steve Jobs brought us. But for me the...

 
 
British men don’t get fashion
Nicola Clark
 

Sweeping statement, Horribly old-fashioned assumption, Downright rude? A combination of all three possibly… Whether...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Industry Analyst, Euromonitor International £25K + (DoE) + Bens, London

Marketing Communications Manager, Jarlett de Grouchy £50000 per annum + Benefits, London

Digital Marketing Manager, Bower Retirement Services £34 - £38K per annum + bonus up to 30%, Ongar, Essex

Account Director, Livity Mid £30k to early £40k depending on experience, South London

Senior Account Manager, Dynamic New Alliances £35 - £38K, Greater London

UX Designer - Contract, Fabric Up to £350 per day, London

Marketing Lead (South), Block Solutions Ltd Negotiable up to £40,000,Plus 10% bonus scheme, 5% matched pension, life assurance, 25 days vacation, Currently Surrey Quays, likely second office in Old Street in early 2012

Product Development Manager - Online Retail, GIM Recruitment Circa £55k + Bonus and Benefits, Central London

Digital Account Manager, Purple Consultancy £25000 - £30000 per annum, West Yorkshire

Freelanc Digital Project Manager, Major Players £200 - £300 per annum, City of London

Search More Jobs
 
  Manage my bulletins   Send to a friend   Unsubscribe from this bulletin
 Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in 
 
 Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing 
© Haymarket 1957 - 2011 All rights reserved

No comments:

Post a Comment