| Has Facebook alienated dull brands? | | Peter Wood | | 24 October 2011, 9:09AM |  Facebook has always been about driving engagement, the problem they've had over the past few years is that their mechanism for engagement hasn't gone much further than the inflexible 'Like' button, a share, or, if you're lucky, a comment or two. This was great while it lasted, but it did open brands pages up for social media black hat techniques.
| | | | Google+ records 40 million users since launch | | Benjamin Li | | 24 October 2011, 9:09AM |  Google has declared its Google+ social platform an unprecedented success, having attracted 40 million users since it was launched to the public 100 days ago.
Speaking at the Wall Street Journal’s AsiaD conference in Hong Kong, Bradley Horowitz (pictured), VP of product management for Google+, said that the company had received enquiries from 100,000 brands, including Coca-Cola, Nike, Starbucks and BMW, which want to be involved in Google+ to engage with the users. As a result, Google is now preparing to launch a 'brands' page', and 'enterprise support’ for the platform. | | | | Twitter and Facebook to get their own magazines | | @gordonmacmillan | | 24 October 2011, 8:09AM |  Print might be in retreat around the world, but that hasn’t stopped one publisher today launching four monthly magazines with one each devoted to Facebook, Google, LinkedIn and Twitter.
The idea is that the four magazines will serve as manuals for those who understand the importance of social media, but need practical help in developing social media strategies for their businesses. And look London made the front cover of issue one of the Twitter magazine. | | | | How consumers interact with brands on social media [inforgraphic] | | Dan Leahul | | 24 October 2011, 7:21AM | One third of Facebook and Twitter users in the UK are followers of brands, more than twice the percentage of other markets across the continent, according to a pan-European survey, which highlights the divide between countries and the usage of social media. | | | | | | | The X Factor: Social media and the live shows - Week 2 [infographic] | | Rachel Hawkes | | 21 October 2011, 1:08PM | | As ITV's X Factor entered the first week with the public vote determining the fate of the contestants, The Groups lost its second act, Nu Vibe. What impact did the social media numbers across contestants, judges and The X Factor have? | | | | The top 10 global video ad chart, Clooney, Carlsberg, Red Bull and BF3 | | goviral | | 21 October 2011, 8:00AM |  Goviral's top 10 global videos of the month for September 2011 has some crackers including the very funny Carlsberg biker ad as well as George Clooney in the DnB Norwegian bank ad, apparel company, Vooray, Red Bull and F1 going to America and the full length spot for the hotly anticipated Battlefield ad to the tune of Jay-Z's “99 Problems. Enjoy.
| | | | Why Content is King for SEO [Infographic] | | Dan Leahul | | 21 October 2011, 7:50AM | High-quality content is a "competitive must" for businesses looking to up their customer acquisition figures via SEO, especially in Google's post-Panda realm, according to the marketers at Brafton. The following infographic shows a case study of a sales management business that increased its organic search traffic, amid Google's Panda update, by use of frequently updated blog posts and Tweets, while also boosting its number of referring keywords by 150%. | | | | | | | bitly launches search platform and reputation monitoring service | | @gordonmacmillan | | 21 October 2011, 7:00AM | Interesting move by Bitly which has announced the beta launch of its search platform and reputation monitoring service. There is massive potential here considering that Bitly shortens around 80 million URLs every day. It will now crawl and classify every URL it shortens to create an index of the most "viral" content on the web, which is to say content that is broadly distributed, frequently-clicked, and strongly trending. | | | | | | Latest jobs | | | Marketing Lead (South) | | Recruiter Block Solutions Ltd | | Salary Negotiable up to £40,000,Plus 10% bonus scheme, 5% matched pension, life assurance, 25 days vacation | | Location Currently Surrey Quays, likely second office in Old Street in early 2012 | | | | | Marketing Director | | Recruiter Advantage Professional | | Salary £70000 - £100000 per annum | | Location Berkshire | | |  | | |
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