Friday 14 October 2011

Breaking news from Brand Republic - Google, Yeo Valley, Apple, Elle, Turner Media Innovations

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Latest news
Google powers ahead as UK revenues hit $1bn milestone
Google powers ahead as UK revenues hit $1bn milestone
by Daniel Farey-Jones
14 October 2011, 09:30AM
Google's quarterly UK revenues have passed $1bn for the first time, as the company delivered an eyepopping 33% surge in total revenue to $9.7bn (£6.2bn).
Yeo Valley's The Churned set to make charts
Yeo Valley's The Churned set to make charts
by Sara Kimberley
14 October 2011, 08:30AM
Yeo Valley's farming-inspired boy band, The Churned, is set to make its debut at number 67 in the Official Charts on Sunday.
Apple hit by update glitch
Apple hit by update glitch
by Matthew Chapman
14 October 2011, 09:20AM
Apple's launch of the iOS 5 operating system has been hit by technical glitches as users reported the software update had repeatedly failed to install or wiped songs, contacts and photos.
Elle magazine creates app and campaign for Nokia 700
Elle magazine creates app and campaign for Nokia 700
by Sophie Maden
14 October 2011, 08:30AM
Elle magazine has created an app and marketing campaign to promote Nokia's latest smartphone, the Nokia 700.
Turner Media Innovations promotes Rachel Lewis
Turner Media Innovations promotes Rachel Lewis
by Maisie McCabe
14 October 2011, 08:00AM
Turner Media Innovations, Turner Broadcasting's ad sales arm, has promoted online sales manager Rachel Lewis to digital commercial director, EMEA, following the departure of Colleen Kearney.
Bauer report advises brands how to engage with women
Bauer report advises brands how to engage with women
by Sophie Maden
14 October 2011, 08:00AM
Brands and advertisers should use women's love of gossip and talking to engage with them through social media and magazines, new research commissioned by Bauer Media claims.
Trading places: this week's people moves
Trading places: this week's people moves
by Sara Kimberley
14 October 2011, 09:10AM
TBWA\Group Tim Bonnet leaves to join Creston Group, while Microsoft tasks Philippa Snare with steadying its marketing ship, all in BR's round-up of this week's people moves in advertising, marketing and media.
Department of Health makes calorie reduction call to food industry
Department of Health makes calorie reduction call to food industry
by Gemma Charles
13 October 2011, 05:00PM
The Department of Health has unveiled an initiative aimed at slashing 5 billion calories off the nation's daily diet by 2020 and a new Change4Life marketing strategy which calls for more funding from brands for the anti-obesity scheme.
Think BR

Think BR: Where does Aegis think it is going?

While Aegis makes tiddly acquisitions in Sweden, shareholders remain in the dark about what the true strategic intentions are for the group, writes Bob Willott.



Working the new creative model

Intelligence
THE TALENT REPORT: Left brain or right brain: what kind of marketer are you?
THE TALENT REPORT: Left brain or right brain: what kind of marketer are you?
by David Waller
12 October 2011, 12:00AM
Senior positions in marketing require both creativity and logic. Firms are using psychometric testing to help assess staff and find potential recruits, writes David Waller.
THE TALENT REPORT: revealing the most innovative recruitment methods brands are using today
THE TALENT REPORT: revealing the most innovative recruitment methods brands are using today
by Peter Crush
12 October 2011, 12:00AM
Brands are taking a cue from social networks to use fresh techniques to recruit new marketers, writes Peter Crush.
THE TALENT REPORT: Do external qualifications trump internal training as a means of getting to the top?
THE TALENT REPORT: Do external qualifications trump internal training as a means of getting to the top?
by
12 October 2011, 12:00AM
Industry experts often differ over whether education or experience is more important for potential recruits who have ambitions of climbing the ladder to assume senior positions in marketing.
Sector Insight: Yellow fats and edible oils
Sector Insight: Yellow fats and edible oils
by Jane Bainbridge
12 October 2011, 12:00AM
Although it has been hit by price hikes and targeted by health campaigners, the yellow fats and edible oils market has been growing.
Also in the news
Jordans wins Ocean Outdoor's The Art of Outdoor competition
by Maisie McCabe, 13 October 2011, 10:00AM
Radio ad revenues to grow 5 per cent
by Maisie McCabe, 13 October 2011, 11:25AM
Ebay backs social commerce with Facebook integration
by Sarah Shearman, 13 October 2011, 11:02AM
Dare promotes Toby Horry to managing director
by Anne Cassidy, 13 October 2011, 11:00AM
From the blogs
Australia's mixed brand reputation shows room for improvement
Chris J Reed
14 October 2011, 9:17AM
NY Times rebalances "business for the digital" with more job cuts
@gordonmacmillan
14 October 2011, 8:03AM
Found in translation - Google expands Translate for Android to 14 languages
@gordonmacmillan
14 October 2011, 7:30AM
Facebook UK becomes a media force to be reckoned with
Arif Durrani
13 October 2011, 11:51PM
If Morgan Spurlock called you would you call him back?
Sue Unerman
13 October 2011, 7:02PM
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