Latest news | | | | | | Google's quarterly UK revenues have passed $1bn for the first time, as the company delivered an eyepopping 33% surge in total revenue to $9.7bn (£6.2bn). | | | | | | | Yeo Valley's farming-inspired boy band, The Churned, is set to make its debut at number 67 in the Official Charts on Sunday. | | | | | | | Apple's launch of the iOS 5 operating system has been hit by technical glitches as users reported the software update had repeatedly failed to install or wiped songs, contacts and photos. | | | | | | | Elle magazine has created an app and marketing campaign to promote Nokia's latest smartphone, the Nokia 700. | | | | | | | Turner Media Innovations, Turner Broadcasting's ad sales arm, has promoted online sales manager Rachel Lewis to digital commercial director, EMEA, following the departure of Colleen Kearney. | | | | | | | Brands and advertisers should use women's love of gossip and talking to engage with them through social media and magazines, new research commissioned by Bauer Media claims. | | | | | | | TBWA\Group Tim Bonnet leaves to join Creston Group, while Microsoft tasks Philippa Snare with steadying its marketing ship, all in BR's round-up of this week's people moves in advertising, marketing and media. | | | | | | | The Department of Health has unveiled an initiative aimed at slashing 5 billion calories off the nation's daily diet by 2020 and a new Change4Life marketing strategy which calls for more funding from brands for the anti-obesity scheme. | | | |
Working the new creative model | Intelligence | | | | | | Senior positions in marketing require both creativity and logic. Firms are using psychometric testing to help assess staff and find potential recruits, writes David Waller. | | | | | | | Brands are taking a cue from social networks to use fresh techniques to recruit new marketers, writes Peter Crush. | | | | | | | Industry experts often differ over whether education or experience is more important for potential recruits who have ambitions of climbing the ladder to assume senior positions in marketing. | | | | | | | Although it has been hit by price hikes and targeted by health campaigners, the yellow fats and edible oils market has been growing. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | | | Senior Planner | Recruiter Direct Recruitment | Salary £65 - £70k | Location London | | | | | |
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