| The X Factor: Social media and the live shows - Week 2 [infographic] | | Rachel Hawkes | | 21 October 2011, 1:08PM | | As ITV's X Factor entered the first week with the public vote determining the fate of the contestants, The Groups lost its second act, Nu Vibe. What impact did the social media numbers across contestants, judges and The X Factor have? | | | | The top 10 global video ad chart, Clooney, Carlsberg, Red Bull and BF3 | | goviral | | 21 October 2011, 8:00AM |  Goviral's top 10 global videos of the month for September 2011 has some crackers including the very funny Carlsberg biker ad as well as George Clooney in the DnB Norwegian bank ad, apparel company, Vooray, Red Bull and F1 going to America and the full length spot for the hotly anticipated Battlefield ad to the tune of Jay-Z's “99 Problems. Enjoy.
| | | | Why Content is King for SEO [Infographic] | | Dan Leahul | | 21 October 2011, 7:50AM | High-quality content is a "competitive must" for businesses looking to up their customer acquisition figures via SEO, especially in Google's post-Panda realm, according to the marketers at Brafton. The following infographic shows a case study of a sales management business that increased its organic search traffic, amid Google's Panda update, by use of frequently updated blog posts and Tweets, while also boosting its number of referring keywords by 150%. | | | | | | | bitly launches search platform and reputation monitoring service | | @gordonmacmillan | | 21 October 2011, 7:00AM | Interesting move by Bitly which has announced the beta launch of its search platform and reputation monitoring service. There is massive potential here considering that Bitly shortens around 80 million URLs every day. It will now crawl and classify every URL it shortens to create an index of the most "viral" content on the web, which is to say content that is broadly distributed, frequently-clicked, and strongly trending. | | | | Saudi investor in talks about investing millions in Twitter | | @gordonmacmillan | | 20 October 2011, 10:55AM |  A wealthy Saudi investor, with stakes in Citigroup and News Corporation, is in talks with Twitter about making an investment that could run into hundreds of millions of dollars.
Sky News’ Mark Kleinman says that Prince Alwaleed bin Talal, who chairs Kingdom Holding, is said to have spoken to one of Twitter's co-founders, who include Biz Stone and Evan Williams. | | | | Building online communities | | Dave Squires | | 20 October 2011, 8:50AM |  Human beings are communal by nature. If you ask a group of people about their interests and how they spend their free time, most will say hanging out with friends and family. So it's not surprising that we've seen digital communities prosper in the last decade. What is perhaps more surprising is the low number of brands that have really recognised this trend and effectively created a prospering community and ongoing brand experience.
| | | | Palestinian envoy to Canada sent home after hate tweet | | @gordonmacmillan | | 20 October 2011, 8:45AM |  I saw someone tweeting yesterday asking if anyone had ever retweeted a link without looking at what they were sharing. Hands up, I know I have done it and I’m sure many others do it to.
| | | | Twitter followers doesn't mean influence, says study | | Dan Leahul | | 20 October 2011, 8:24AM |  Contrary to popular belief, having a large number of Twitter followers doesn't mean squat in terms of mentions and retweets, according to the boffins at the Max Planck Institute.
A new study, titled "The Million Follower Fallacy," revealed data suggesting that hundreds of thousands of Twitter followers doesn't necessarily grant unquestioned influence. | | | | | | | | | Latest jobs | | | Marketing Lead (South) | | Recruiter Block Solutions Ltd | | Salary Negotiable up to £40,000,Plus 10% bonus scheme, 5% matched pension, life assurance, 25 days vacation | | Location Currently Surrey Quays, likely second office in Old Street in early 2012 | | | | | Marketing Director | | Recruiter Advantage Professional | | Salary £70000 - £100000 per annum | | Location Berkshire | | |  | | |
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