Thursday, 20 October 2011

DM Bulletin from Brand Republic - Air France and KLM, Kohlben Vodden, the data marketplace, 'Big Six' energy companies, Varsity

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Air France and KLM focus on African and Chinese markets
Air France and KLM focus on African and Chinese markets
by Loulla-Mae Eleftheriou-Smith
19 October 2011, 12:35PM
Air France and KLM Royal Dutch Airlines are targeting the African and Chinese communities in the UK in a bid to attract people visiting friends and relatives abroad.
Vodden moves to OgilvyOne London
Vodden moves to OgilvyOne London
by Matt Williams
20 October 2011, 11:05AM
OgilvyOne London has appointed Kohlben Vodden, a senior strategic account director at Wunderman, as its head of social media and content.
Publishers on slow road to data marketplace?
Publishers on slow road to data marketplace?
by Daniel Farey-Jones
20 October 2011, 10:35AM
Amid the increasing hype around the intersection between data and media buying, there was a useful reality check last Friday at the annual gathering of online publishers, the AOP Summit.
ITV's Hazlitt calls for common approach to ad targeting
ITV's Hazlitt calls for common approach to ad targeting
by Arif Durrani
19 October 2011, 08:30AM
ITV, the UK's biggest commercial broadcaster, has urged fellow broadcasters, publishers, agencies and advertisers to work towards a standard approach to ad targeting to avoid marketers "drowning in data".
'Big six' energy brands to write to consumers with money saving tips
'Big six' energy brands to write to consumers with money saving tips
by Loulla-Mae Eleftheriou-Smith
18 October 2011, 09:34AM
The "big six" energy firms - British Gas, npower, E.ON, EDF, Scottish Power and Scottish & Southern Energy - have pledged to write to consumers to tell them how they can get the cheapest energy deals, after pressure from the Government.
Varsity pulls website and moves investment into Facebook
Varsity pulls website and moves investment into Facebook
by Sarah Shearman
20 October 2011, 08:30AM
Varsity, the Barracuda-owned bar chain, is migrating all of its online activity into Facebook and pulling its brand website, as it looks to connect with students via the social networking platform.
Christmas email volumes on rise, says DMA report
Christmas email volumes on rise, says DMA report
by Daniel Farey-Jones
18 October 2011, 11:18AM
The volume of emails sent last Christmas was 15% higher than 2009, according to estimates from the Direct Marketing Association.
AOP SUMMIT 2011: Data traders express desire for common frameworks
AOP SUMMIT 2011: Data traders express desire for common frameworks
by Daniel Farey-Jones
14 October 2011, 04:40PM
Figures from both the selling and buying side of audience data claim the industry needs to do better at developing a common language and consistent standards as dealing in data becomes more central to media, at today's AOP Summit.
TNT Post UK sales and marketing director departs
TNT Post UK sales and marketing director departs
by Daniel Farey-Jones
20 October 2011, 10:05AM
TNT Post UK sales and marketing director Marc Caulfield has left the company to pursue other opportunities.
Vodafone supports Freebee Rewardz with £3m campaign
Vodafone supports Freebee Rewardz with £3m campaign
by Sarah Shearman
18 October 2011, 08:30AM
Vodafone is supporting the launch of its rewards scheme with a £3m campaign, to rival loyalty programmes from competitors O2 and Orange.
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