Latest news | | | | | | Air France and KLM Royal Dutch Airlines are targeting the African and Chinese communities in the UK in a bid to attract people visiting friends and relatives abroad. | | | | | | | OgilvyOne London has appointed Kohlben Vodden, a senior strategic account director at Wunderman, as its head of social media and content. | | | | | | | Amid the increasing hype around the intersection between data and media buying, there was a useful reality check last Friday at the annual gathering of online publishers, the AOP Summit. | | | | | | | ITV, the UK's biggest commercial broadcaster, has urged fellow broadcasters, publishers, agencies and advertisers to work towards a standard approach to ad targeting to avoid marketers "drowning in data". | | | | | | | The "big six" energy firms - British Gas, npower, E.ON, EDF, Scottish Power and Scottish & Southern Energy - have pledged to write to consumers to tell them how they can get the cheapest energy deals, after pressure from the Government. | | | | | | | Varsity, the Barracuda-owned bar chain, is migrating all of its online activity into Facebook and pulling its brand website, as it looks to connect with students via the social networking platform. | | | | | | | The volume of emails sent last Christmas was 15% higher than 2009, according to estimates from the Direct Marketing Association. | | | | | | | Figures from both the selling and buying side of audience data claim the industry needs to do better at developing a common language and consistent standards as dealing in data becomes more central to media, at today's AOP Summit. | | | | | | | TNT Post UK sales and marketing director Marc Caulfield has left the company to pursue other opportunities. | | | | | | | Vodafone is supporting the launch of its rewards scheme with a £3m campaign, to rival loyalty programmes from competitors O2 and Orange. | | | | | | Latest jobs | | | | Planner | Recruiter Daniel Marks London | Salary £45-55k + Excellent Benefits | Location Central London | | Digital Marketing Executive | Recruiter Hanover Housing | Salary c. £29k (inclusive of outer London allowance) + benefits | Location Staines or Chippenham | | PR Account Manager | Recruiter Soap Recruitment | Salary £23000 - £30000 per annum + Car & Benefits | Location West Midlands | | | | | |
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