The Wall > PR calls mommy-blogger an 'FB' with predictable results, Gary Barlow joins Twitter, social media ad revenues to reach $10bn by 2013

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Reply-all fail: PR calls prominent mommy-blogger a "f***ing bitch" with predictable results Dan Leahul 10 October 2011, 12:10PM PR agency Brandlink Communications found itself in a PR disaster over the weekend when one of its vice presidents called influential blogger Jenny Lawson (aka The Bloggess), a "f***ing bitch" in a reply-all kerfuffle. Gary Barlow joins Twitter live on X Factor and gains almost 300,000 followers Polly Becker 10 October 2011, 11:39AM ‘The X Factor’ audience might have fallen slightly last night, after it peaked at 13.5 million, as we said goodbye to Jonjo Kerr, Amelia Lily, 2 Shoes and James Michael (goodbye!), but we also said hello to Gary Barlow on Twitter. Social media ad revenues to reach $10 billion by 2013 @gordonmacmillan 10 October 2011, 10:28AM Worldwide social network advertising revenues will reach $5.54bn this year, according to eMarketer with just under half of that amount or $2.74bn coming from the US. Social networking ad revenues will hit more than $8bn next year and almost $10bn in 2013 with around 52% of that coming from outside the US. Bmibaby and Instagram reward users with a free flight Dan Leahul 10 October 2011, 9:51AM Low-cost airline bmibaby is to reward users of the photo-sharing social network Instagram with a free flight to a European city. Those selected will participate in the first-ever Instameet Exchange, a sort of Tweetup for photo enthusiasts. The top 10 most popular Facebook brands by Engagement @gordonmacmillan 10 October 2011, 9:33AM Following hte relase of Facebook’s new public metric, “People Talking About” here’s an interesting look at what happens if you re-rank the top ten brand pages as measured by Famecount. While Coca Cola has long sat atop the brand’s pile on Facebook in terms of likes that changes when you introduce the new metric. It also propels some brands forward. For instance McDonalds comes 17th terms of likes, but would be in second place under the new metric. The Vaccines use instagram and crowdsourcing to create their new music video Sarah Wilkin 08 October 2011, 9:58AM Instagram, the app which allows you to share sepia-hued photos instantly, currently has has around 10 million users with over 250 million photos shared so there's plenty of material to crowdsource your video from. The future of Twitter - the Twitter News Network @gordonmacmillan 07 October 2011, 11:25AM Interesting discussion here between futurists Ross Dawson and Gerd Leonhard of The Futures Agency discussing where Twitter is going. They talk about the “Twitter News Network”, a term originally coined by Jeff Jarvis, as a way of describing what Twitter has beceome as a news distribution platform where news breaks first. Homebase gets on board with social, with two new Twitter feeds Jennifer Whitehead 07 October 2011, 11:04AM Homebase: finally on Twitter UK do-it-yourself retailer Homebase has joined Twitter this week - following in the footsteps of its rival B&Q, which has been a long-time tweeter, with over 7,000 followers. Sony assembles a cast of game characters in this 'cantina' ad for the PS3 @gordonmacmillan 07 October 2011, 10:50AM This is pretty cool the great and the good from Playstation 3 Games past and present assemble in this new ad from Sony. I’m not even close to be ing geeky enough to spot half of these game characters in this Sony version of the Star Wars Cantina, but that is Ghost from Modern Warfare. Who else can you spot? YouTube launches Politics channel for US elections Dan Leahul 07 October 2011, 10:42AM YouTube has launched a new politics channel, as presidential candidates in the United States gear up for the 2012 race to the Whitehouse. YouTube Politics will feature the latest campaign ads and speeches from both Democratic and Republican candidates, as well as all the parodies, as witnessed by Tina Fey's uncanny portrayal of Sarah Palin in 2008. Latest jobs Planner Recruiter Daniel Marks London Salary £45-55k + Excellent Benefits Location Central London group account director > TTL WORK > ICONIC DRINKS BRAND Recruiter collectivo Salary Up to £65k plus flexi benefits Location Central London SENIOR ACCOUNT MANAGER - retail/telecoms - BTL agency - up to £38K Recruiter Judi Patton Salary up to £38K Location London Account Manager - BTL Recruiter Daniel Marks London Salary £24-30k + Benefits Location Central London Brand Retail Marketing Manager Recruiter LEGO Company Salary Competitive Location Slough, Berkshire board director / managing partner > TTL > AUTOMOTIVE Recruiter collectivo Salary Up to £110k + excellent bens Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders