| Stop, you've been tweeting all wrong. This is how you do it | | @gordonmacmillan | | 25 October 2011, 2:05PM |  Very interesting post from Dan Zarrella who has been analysing where in a tweet is the best place to put the all important link. Will it be a surprise to learn that we have all been putting it in the wrong place?
| | | | | | | Mobile Search - the next frontier? | | Fadi Shuman | | 25 October 2011, 10:36AM |  A recent study commissioned by Barclays Corporate found that almost 63% of all mobile owners use their device during the online purchase process at present but that this still accounts for just 5% of total ecommerce spend (£26bn) for 2011.
| | | | The most valuable digital consumers [infographic] | | Dan Leahul | | 25 October 2011, 9:29AM | Parents tend to be the "most valuable" consumers for advertisers on a social media level, while teenagers are the most prolifically engaged mobile users, according to a study by Nielsen, which highlights digital consumer behaviours and consumption patterns. | | | | | | | Has Facebook alienated dull brands? | | Peter Wood | | 24 October 2011, 9:09AM |  Facebook has always been about driving engagement, the problem they've had over the past few years is that their mechanism for engagement hasn't gone much further than the inflexible 'Like' button, a share, or, if you're lucky, a comment or two. This was great while it lasted, but it did open brands pages up for social media black hat techniques.
| | | | Google+ records 40 million users since launch | | Benjamin Li | | 24 October 2011, 9:09AM |  Google has declared its Google+ social platform an unprecedented success, having attracted 40 million users since it was launched to the public 100 days ago.
Speaking at the Wall Street Journal’s AsiaD conference in Hong Kong, Bradley Horowitz (pictured), VP of product management for Google+, said that the company had received enquiries from 100,000 brands, including Coca-Cola, Nike, Starbucks and BMW, which want to be involved in Google+ to engage with the users. As a result, Google is now preparing to launch a 'brands' page', and 'enterprise support’ for the platform. | | | | Twitter and Facebook to get their own magazines | | @gordonmacmillan | | 24 October 2011, 8:09AM |  Print might be in retreat around the world, but that hasn’t stopped one publisher today launching four monthly magazines with one each devoted to Facebook, Google, LinkedIn and Twitter.
The idea is that the four magazines will serve as manuals for those who understand the importance of social media, but need practical help in developing social media strategies for their businesses. And look London made the front cover of issue one of the Twitter magazine. | | | | How consumers interact with brands on social media [inforgraphic] | | Dan Leahul | | 24 October 2011, 7:21AM | One third of Facebook and Twitter users in the UK are followers of brands, more than twice the percentage of other markets across the continent, according to a pan-European survey, which highlights the divide between countries and the usage of social media. | | | | | | | | | Latest jobs | | | Marketing Lead (South) | | Recruiter Block Solutions Ltd | | Salary Negotiable up to £40,000,Plus 10% bonus scheme, 5% matched pension, life assurance, 25 days vacation | | Location Currently Surrey Quays, likely second office in Old Street in early 2012 | | | | | Marketing Director | | Recruiter Advantage Professional | | Salary £70000 - £100000 per annum | | Location Berkshire | | |  | | |
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