Thursday 20 October 2011

Digital AM - Burberry, Isobar, London 2012, Varsity, Lemsip, Aegis, eBay, Google

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Latest news
Burberry in talks with digital shops
Burberry in talks with digital shops
by Matt Williams
20 October 2011, 11:10AM
Burberry, the UK-based luxury-fashion brand, is holding talks with agencies about its digital strategy.
Isobar picks Penny Herriman as UK chief executive
Isobar picks Penny Herriman as UK chief executive
by Matt Williams
20 October 2011, 08:00AM
Penny Herriman, the former chief executive of WCRS, is joining Isobar UK as its chief executive.
Digital shops line up for GLA Olympic brief
Digital shops line up for GLA Olympic brief
by Anne Cassidy
20 October 2011, 11:15AM
The Greater London Authority is seeking a digital agency to develop ways of building excitement and offering information ahead of the London 2012 Olympic Games.
Varsity pulls website and moves investment into Facebook
Varsity pulls website and moves investment into Facebook
by Sarah Shearman
20 October 2011, 08:30AM
Varsity, the Barracuda-owned bar chain, is migrating all of its online activity into Facebook and pulling its brand website, as it looks to connect with students via the social networking platform.
Lemsip mocks 'man flu' with James Brown soundtrack
Lemsip mocks 'man flu' with James Brown soundtrack
by Loulla-Mae Eleftheriou-Smith
20 October 2011, 11:30AM
Lemsip, the Reckitt Benckiser (RB)-owned cold and flu brand, has launched a tongue-in-cheek Facebook campaign ridiculing "man flu".
Aegis digital chief to foster 'thought leadership'
Aegis digital chief to foster 'thought leadership'
by Alasdair Reid
20 October 2011, 08:00AM
John Murray wants to encourage the best in ideas and policies at Aegis Media's Digital Action Group, Alasdair Reid writes.
eBay's net income up 18% as it capitalises on m-commerce
eBay's net income up 18% as it capitalises on m-commerce
by Sarah Shearman
20 October 2011, 11:15AM
Ebay has reported an 18% jump in net income to $628m in the quarter ending 30 September fuelled by growth in its Paypal and mobile commerce services
How creativity takes centre stage at Google
How creativity takes centre stage at Google
by Katherine Levy
20 October 2011, 08:00AM
Tom Uglow and Steve Vranakis, from the UK Google creative lab, discuss how to market products creatively. Katherine Levy reports.
Also in the news
Google and Samsung unveil latest Nexus smartphone
by Sarah Shearman, 19 October 2011, 11:57AM
GLL leisure charity appoints Spinnaker to digital task
by Sarah Shearman, 19 October 2011, 10:50AM
Yahoo profits drop 25% to $298m
by Daniel Farey-Jones, 19 October 2011, 09:22AM
Apple posts 39% lift in quarterly net profit but sales of iPhone slip
by Loulla-Mae Eleftheriou-Smith, 19 October 2011, 09:19AM
ITV's Hazlitt calls for common approach to ad targeting
by Arif Durrani, 19 October 2011, 08:30AM
From the blogs
Obama underfire for asking designers to create jobs posters…for free
@gordonmacmillan
20 October 2011, 5:30PM
There, but for the grace of God, went I
Neil Mortensen
20 October 2011, 4:49PM
Where Are All The Women?
Kerrie Finch
20 October 2011, 4:13PM
Saudi investors in talks about investing millions in Twitter
@gordonmacmillan
20 October 2011, 10:55AM
Gap and Burberry's future is in Asia
Chris J Reed
20 October 2011, 9:57AM
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