Monday 24 October 2011

Marketing Daily - Asda escalates Argos price attack with electronics campaign; plus Netflix, Tesco, Fujifilm, and X Factor

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Breaking news from Marketing
 
Breaking news from Marketing October 2011
 
Latest News
 
Asda escalates Argos price attack with electronics campaign
Matthew Chapman,
24 October 2011
 

Asda is ramping up its attack on Argos with a television campaign...

Asda: Big toy rollback campaign launched earlier this month
 
 
US giant Netflix takes on LoveFilm with UK launch
Sarah Shearman,
24 October 2011
 

Netflix, the US film subscription giant, is set to launch its streaming...

Netflix: readies UK launch
 
 
Tesco cuts non-food roles after disappointing sales
Matthew Chapman,
24 October 2011
 

Tesco is slashing roles from its non-food department as part of a...

Tesco: price app TV campaign
 
 
Race Online 2012 unveils host of brand partners
Sarah Shearman,
24 October 2011
 

Sky, Everything Everywhere, BBC, Three, Mecca Bingo, Lloyds, Microsoft, BT and the...

Race Online 2012: launches 'go on give an hour' campaign
 
 
Aloft Hotels brings music campaign to the UK
Loulla-Mae Eleftheriou-Smith,
24 October 2011
 

Aloft Hotels, the American hotel chain owned by Starwood Hotels and Resorts...

Aloft Hotels: bring its 'turning up the spotlight' campaign to the UK
 
 
 
Also in the News
 
Ginger Joe kicks off £2m campaign
Daniel Farey-Jones,
24 October 2011
 
Fujifilm continues biggest-ever campaign to boost Christmas sales
Sara Kimberley,
24 October 2011
 
X Factor audience continues to trail 2010 figures
Maisie McCabe,
24 October 2011
 
 
 
Blogs
 
 
Now’s the time to start your new agency
CHRIS BARRACLOUGH
 

There is no better time than to launch a new agency than during a recession. Property, equipment and people are...

 
 
Amazon Kindles a Fire
Iremonger
 

People talk about Amazon’s new colour table, the Fire (just released in the...

 
 
Steve Jobs understood people, not computers.
CHRIS BARRACLOUGH
 

There will be many people writing about the beautifully designed technology Steve Jobs brought us. But for me the...

 
 
British men don’t get fashion
Nicola Clark
 

Sweeping statement, Horribly old-fashioned assumption, Downright rude? A combination of all three possibly… Whether...

 
 
BA needs to find its chocolate pudding
rachel barnes
 

The new BA ads 'To fly. To serve' have no doubt divided opinion. From my...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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